Agencies

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Sid Lee and Cirque du Soleil announce new venture

The agency’s chairman Bertrand Cesvet talks about the launch of Sid Lee Entertainment, which will be led by Joanne Fillion.

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Simon Duffy joins Innocean

After freelancing for the agency since November, the new CD joins the shop full time, working with co-CD Nelson Quintal.

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Match Marketing acquires SVM

The shopper marketing agency has also hired Greg McDonald, pictured, as VP of shopper strategy to help net new business.

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Tribal DDB and Anomaly take home a Silver Lion each

The agencies, which were recognized for their McDonald’s and Budweiser campaigns, respectively, were the only Canadian contenders to snag prizes Monday evening in Cannes.

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Giants & Gentlemen hires two creatives

The year-old agency has brought on Dan Bache and Geoff Morgan as its new senior art director and senior writer, respectively.

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Extreme Group lands Atlantic Lottery account

The agency has begun working on the organization’s Scratch, Draw, Sports, Destination and e-Gaming lines of business.

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The Canadian advantage

Sure, the budgets may be smaller, but marketers working on the Canadian side of multinationals Unilever, PepsiCo and Volkswagen say they relish the challenge to do more with less, which means more freedom to take risks.

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Back page: Great work takes good ears

Swim’s Nancy Vonk and Janet Kestin illustrate what clients and agencies really hear when they talk to each other.

Jacknife Partners Group

Canada’s emerging indies

There’s been a flurry of start-ups, as well as some merger and acquisition action lately. Here’s a run-down of some of the new kids on the block.

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Why the need for creativity has never been greater

Taxi’s global CCO Frazer Jelleyman on storytelling in the modern age.