Agencies

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CASSIES Gold: Ikea’s home run

To prove it knows life at home, the retailer engaged consumers with its “House Rules.”

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Havas Worldwide Canada acquires Plastic

The mobile-focused agency adds native app development expertise to Havas’ offering across North America.

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Adrian Capobianco named Proximity president

Picking up the digital veteran is in line with the agency’s data-first approach.

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Match Marketing acquires Magnet Engagement Group

The deal is the latest in Match’s aggressive expansion plan over the past few years.

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Zulu execs leave to start The Garden

Former Zulu ECD Shane Ogilvie and executive planner Shari Walczak are looking beyond advertising to solve brand problems with their new model.

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Ad class is in for SapientNitro techies

You’ve probably heard of creatives getting schooled in coding and developing, but here’s a new twist.

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Weekend reading: Incubation nation

Read up on three organizations that are taking the incubator model in new directions.

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Is Montreal big enough for the agency influx?

With four English Canadian agencies planning to set up shop, here’s the scoop on what’s driving the invasion.

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Secret Location opens Los Angeles office

The transmedia agency wants to expand original production development out of the new U.S. location.

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BBDO Canada has a new chief strategic officer

Jeff McCrory will take on his new role after two years of leading integrated business for RBC at the agency.

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Red Lion’s roaring new rebrand

Creativity meets capitalism at the agency that’s sporting a brand-spanking new logo and look.

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Tank pulls in a dozen new hires

The Montreal agency adds Christian Ayotte and Marty Martinez as CDs, as well as a slew of account staff.

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No, TV isn’t dead

CASSIES judge and Taxi’s chief strategy officer Mark Tomblin on why the medium is still relevant today.

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The secret behind true mentorship

It’s more than just teaching methodology, says Brand Voice’s Syd Kessler. It’s about personal relationships too.

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ICA gets students’ feet wet

The Agency Diving Society aims to show what it’s like to work in the industry and encourage potential future leaders to dive in.