Agencies

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Weekend reading: Incubation nation

Read up on three organizations that are taking the incubator model in new directions.

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Is Montreal big enough for the agency influx?

With four English Canadian agencies planning to set up shop, here’s the scoop on what’s driving the invasion.

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Secret Location opens Los Angeles office

The transmedia agency wants to expand original production development out of the new U.S. location.

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BBDO Canada has a new chief strategic officer

Jeff McCrory will take on his new role after two years of leading integrated business for RBC at the agency.

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Red Lion’s roaring new rebrand

Creativity meets capitalism at the agency that’s sporting a brand-spanking new logo and look.

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Tank pulls in a dozen new hires

The Montreal agency adds Christian Ayotte and Marty Martinez as CDs, as well as a slew of account staff.

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No, TV isn’t dead

CASSIES judge and Taxi’s chief strategy officer Mark Tomblin on why the medium is still relevant today.

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The secret behind true mentorship

It’s more than just teaching methodology, says Brand Voice’s Syd Kessler. It’s about personal relationships too.

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ICA gets students’ feet wet

The Agency Diving Society aims to show what it’s like to work in the industry and encourage potential future leaders to dive in.

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Mosaic acquires Launch!

Acosta Mosaic Group adds “unmatched” scale to its retail programs with the addition of the experiential agency.

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The rise of the bite-sized campaign

CASSIES judge and Marketel EVP Diane Ridgway-Cross on how companies are building brands through short-term pushes.

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Monica Ruffo leaves Lowe Roche

The CEO of the Toronto-based agency is departing after three years at the helm.

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Capital One Canada names new AOR

After an RFP, DDB Vancouver lands the financial institution account, focusing on strategy and mass advertisement.

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Anomaly skates through school

The shop is working with an alternative high school, where students design and sell skateboards.

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Sweater Day campaign does double duty

A new initiative from Red Lion asks other Toronto agencies to make their National Sweater Day apparel go the extra mile.