Agencies

Education

Bob wins Quebec school board mandate

The agency is conducting a 360 review of the planning, branding and positioning for three adult education and vocational facilities.

Tony Pigott

Tony Pigott to retire

The global CEO of JWT Ethos and former CEO of JWT will step down in January to focus on Brandaid.

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State of the marketing nation

Branded content and earned media are on the rise, while Facebook saw a decrease in brand participation, strategy‘s annual survey finds.

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Executive changes at Publicis

Andrew Bruce has been appointed president and CEO of Publicis Worldwide, North America while his brother Duncan Bruce takes over as president and CCO of Publicis Canada.

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Acosta Mosaic Group unveils Hunter Straker North America

The continental marketing firm has rebranded its U.S. retail shop with the Canadian-born shopper marketing agency’s name.

Lindsay Prajza

Cheil hires new VP, director of client services

The 15-year agency veteran has managed accounts for shops in Canada and the U.K., such as Ogilvy, Havas and BBDO.

Andrea Cook

Andrea Cook joins Cossette

The former SVP managing director at Proximity will be the new SVP national client lead at the agency’s Toronto office, taking point on CRM and the Telus mobile business.

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JWT brings in a VP integrated broadcast

Andrew Schulze joins the agency from DDB, completing a fall hiring spree at the Toronto-based shop.

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Cossette wins Via Rail

The agency will handle the marketing communications work for the transportation company and its Via Preference loyalty program.

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Alain Tadros appointed COO of Publicis Worldwide Quebec

The former president of Montreal’s BCP will assume the newly created role overseeing the provincial network today.

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Agencies Y&R and KBS+ land BMO accounts

The former shop will lead the bank’s brand and retail business, while the latter will oversee marketing for its wealth management division.

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Doug & Serge adds creative duo

Art director Danny Bang and copywriter Kelly Uman will start at the Toronto shop on Dec. 9, reporting to CD Ian Schwey.

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Montreal agency Blue hires Normand Miron

The new executive VP arrives at a time when the agency is gunning for more digitally-infused creative solutions.

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Dominique Trudeau launches his own shop

The former Taxi Montreal ECD has kicked off Couleur Locale with an inaugural client list that includes Monsieur Felix & Mr. Norton and Raymond Chabot.

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AMG launches Shopper Solutions North America

The company says the move addresses a growing trend of retailers driving customer-centric shopper marketing programs.