Agencies

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KBS merges with Forsman & Bodenfors

MDC creates a new global agency with 700 employees in eight cities, including Toronto and Montreal.

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Saatchi & Saatchi wins Quesada

The fast casual chain picks a new agency of record as it looks to double its store count over the next two years.

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Lg2 names new VP of strategy

Sophie-Annick Vallee has been hired from Cossette to lead the agency’s offering in Montreal.

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Rethink adds new CD in Toronto

Dhaval Bhatt joins the creative team following a string of new business wins for the agency.

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Up to the Minute: Prime Marketing adds new VP

Plus, LP/AD to help launch cannabis wellness supplement brand Livli and The Siren Group wins MCI Group Canada.

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Jan Kelley pivots toward digital, innovation

As Chantel Broten takes the reins as CEO, the shop transforms to meet its new vision.

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Cossette named AOR for Curling Canada

From its office in Vancouver, the agency will promote viewership and participation in curling at a national level.

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CloudRaker opens shopper practice

After hiring Kris Matheson as executive director in Toronto, the agency will help launch the Goods & Commerce platform.

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Lg2 Toronto launches design and branding discipline

The new offering, supported by three hires, follows the agency’s expansion in Toronto.

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Global Public Affairs acquires Impact Consulting

The deal expands the government relations firm’s existing capabilities in the Alberta market.

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IKEA reuses a classic spot

A sequel to one of the retailer’s best-known ads brings support to its sustainability programs.

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David Gordon to leave Cohn & Wolfe

The agency’s managing director is going client-side to join medical cannabis company PharmaCielo.

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Giants & Gentlemen bolsters its ranks

A new ACD is among a handful of hires and promotions across creative, digital and account teams.

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Ogilvy adds to Montreal creative team

Three new hires aim to enhance the agency’s digital and design offerings.

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Up to the Minute: ICA names Effie Canada steering committee

Plus, six Canadians make The Young Guns shortlist and BPR expands following wins.