Agencies

Sorry Image 2

2017 Strategy Awards: Montréal’s ironic apology

Montréal apologizes to its neighbours for the racket caused by its 375th birthday celebrations.

OneThatGotAway

2017 Strategy Awards: Interval House helps women get away

A series of videos aimed to change social perceptions of victims of domestic violence.

Suck It Up Image

2017 Strategy Awards: Fisherman’s Friend gives tough love

The brand equated its product with tough love for consumers’ throats, telling them to “Suck it Up.”

CallThatCounts

2017 Strategy Awards: Drug Free Kids’ cross-channel jump

The brand wanted to prompt parent-teen conversations about driving while high.

Red Racer Across The Nation Collaboration Image 1

2017 Strategy Awards: Central City races for red

The Red Racer Across the Nation Collaboration pulled together craft beers from different provinces.

DownSyn3

2017 Strategy Awards: CDSS turns to the experts

Videos featuring people with Down syndrome aimed to answer expecting parents’ top questions about the condition.

Cashmere Now Streaming Image

2017 Strategy Awards: Cashmere confronts shy bladders

Devices that live-streamed music were installed in public washrooms to break the silence.

CollabWithAric Case Study-4

2017 Strategy Awards: An unexpected collaboration

The photographer took to Instagram to reach out to art directors in a creative and personalized way.

pexels-photo-186077

Zulu Alpha Kilo wins HomEquity Bank

The agency will lead brand strategy and design work ahead of launching a new integrated creative platform.

Longos OOO New Store Guelph

Longo’s debuts new brand positioning

The family-owned grocer has evolved its brand and strategy to attract a younger generation of shoppers.

Processed with VSCO with b3 preset

JWT names new CCOs

David Federico and Josh Budd become the first duo to co-lead the agency’s creative department in Toronto.

Sid Lee - Amanda Loughran - Head of Studio Toronto crop

Sid Lee Studio names new head in Toronto

Amanda Loughran will lead the agency’s expanding in-house production offering in the city.

Mike & Glen

KBS adds new ECDs

Glen D’Souza and Mike Takasaki have joined the shop from JWT Toronto.

Napa_Master_223341_Final-2500px

Napa Canada names Reservoir its AOR

The Montreal agency will oversee strategic planning and creative development for the Auto Parts and AutoPro banners.

pexels-photo-359989-623x350

Up to the Minute: Balmoral adds new VPs

Plus, Weber Shandwick Canada expands, Canada wins 54 LIAs, and more news you may have missed.