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Louis Garneau Sports partners with Cossette

The agency will work with the cycling company on marketing, communications and a business transformation strategy.

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Up to the Minute: Kabane lands Familiprix business

Plus, National acquires Octane Strategies and Crowns Creative adds director of strategy and content.

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Top Drawer Creative becomes The Turn Lab

After 25 years in business, the Toronto-based independent agency is turning the page and adopting a new business model.

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6S Marketing, Drive Digital merge to create Major Tom

The new agency will feature an expanded service offering and over 75 staff between three offices.

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Zulu Alpha Kilo celebrates 10 years in business

A decade of non-conformity, creative disruption and sticking it to the (ad) man.

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Up to the Minute: Adviso wins Nautilus Plus

Plus, FleishmanHillard HighRoad makes several promotions in Montreal and Tink picks up Bicycles Quilicot business.

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The diversity dilemma in the #MeToo era

Seven leaders from across the marketing industry discuss the importance of fostering an inclusive organization.

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CMA names Kaiser Lachance as communications AOR

The PR shop’s mandate includes supporting the roll out of the body’s Chartered Marketer designation.

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DivaCup picks Taxi as global AOR

The agency’s Vancouver office will handle new packaging, branding and creative across platforms for the femcare brand.

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FleishmanHillard HighRoad hires a director

Coralie-Jade Fournier will develop integrated PR campaigns and work on business development at the Montreal office.

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Up to the Minute: Republic gets another cannabis client

Plus, Tact expands its ranks and Charming Media wins three new accounts.

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Tux has a growth spurt

A new creative director is among 15 new additions at the Montreal agency over the last year.

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Ireland+Hall picks up luxury real estate client

The boutique agency will handle Canadian PR for The Fives Beach Hotel and Residences.

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Canada rakes it in with 31 more nominations

The country is shortlisted across seven categories released Wednesday in Cannes.

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Cannes 2018: And the Outdoor Grand Prix goes to…

Cossette and McDonald’s simple solution to crummy navigational signage just bagged the big one for Canada.