Agencies

CrownsPR

How Crowns Creative aims to serve cannabis clients

Former JWT VP Rebecca Brown starts a new shop to sit at the intersection of a booming industry and disruptive agency models.

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Riding the branded content wave

Handwritten notes, documentary series and old timey jingles give brands new ways to embrace storytelling.

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Media-jacking on the rise

How brands fought passivity by interrupting the regular flow of content on TV and in digital.

WestJet-WestJet to purchase Boeing 787-9 Dreamliners

Rethink named lead agency for WestJet

The shop will handle strategy and creative as the airline continues its focus on global expansion.

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Cause for design

How clever visual design helped three non-profits communicate their missions.

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Big (biometric) data

Facial recognition, eye tracking and infrared cameras gave these ads a much, much deeper connection to consumers.

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Public adds eight

The social impact-focused agency has made several hires across departments, including a new CD and client director.

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Rethinking social apps

How three brands delivered messages by tweaking the common approach to popular platforms.

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Bold and brazen hits the mark

How taking risks and pushing boundaries is taking cause marketing to new levels.

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Utility in small packaging

Brands made parchment paper, cardboard boxes and drink trays work a bit harder for extra engagement.

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Sid Lee and Loto-Quebec win Grand Crea

Lg2, Bleublancrouge and Rethink were also winners at the awards gala recognizing Quebec’s top creative advertising.

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Targeting tactics with a digital bent

Using new platforms helped these brands meet younger consumers where they already live.

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Who snagged an AToMiC Award?

Winners from Wednesday’s gala include SicKids and IKEA, each taking a Grand Prix for smashing advertising conventions.

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Why you shouldn’t optimize video: column

Red Lion’s Matt Litzinger challenges some common truths about tailoring creative to digital platforms.

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ICA to hold Time’s Up Advertising forum

The gathering will give women in Canada a chance to participate in similar events happening across North America on May 14.