C&B tops at the Anvils

The agency takes Best in Show for its Tourism Jasper rebranding, while MacLaren wins the most awards overall.

Canadian Beef Family Dinner Event Photo 1

Canada Beef focuses on family connections

The organization is aiming to build consumer trust and loyalty with a refreshed brand.


ZGM takes home Best in Show at Anvil Awards

The agency also took home the most awards overall at the show honouring achievements in Calgary’s ad community.


CASSIES Bronze: Alberta Health Services encourages quitting

To inspire smokers to try to quit again, a campaign poked fun at the bad choices we make until we get things right.

Agency of the Year: in pictures

Check out the top shots from last week’s AOY gala.

Copied from Media in Canada - tourism calgary

Tourism Calgary puts up an open sign

The tourism board is drawing consumers back to the city after the flooding with a new multi-platform campaign that features the city’s mayor.


Alberta Office of Traffic Safety gets cheeky

The provincial government is warning about the dangers of texting while driving with a new campaign that features the tagline “Crotches Kill.”

wild rose

Calgary’s Wild Rose Brewery appoints new CEO

Bill McKenzie will lead company amid plans to open a second brewing facility.


Travel Alberta brings the slopes to the elevator

The tourism co has created faux gondolas, aimed at whisking potential travellers in Calgary and California to the Rockies.


Travel Alberta gets winterized

The tourism co aims to show that it is a competitive travel destination with a new brand message and ad campaign.


Mucho Burrito bows spicy ad

The QSR’s first Canadian ad campaign doesn’t shy away from controversy.


Educate yourself first

Making a financial investment isn’t a joke, but the Alberta Securities Commission (ASC) is putting a light-hearted spin on the topic in a new campaign created by Calgary’s Parallel.


New channels poised to cool hot market

The Wild West gets a little wilder as players scramble for TV, radio licences


Mott’s spices up Stampede promo

After six years as a sponsor of the Calgary Stampede, Mott’s Canada, of Mississauga, Ont., is spicing up the relationship to include promo teams that will sample product at the grounds and off-site venues


What should the beef industry do in the wake of mad cow?

Remember that Tears For Fears song, ‘Mad World’? Scratch that. It’s now a ‘Mad Cow World’ and beef marketers face a stiff challenge in the wake of the first Canadian outbreak of Bovine Spongiform Encephalothapy (BSE) since 1993.