Awards

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CASSIES Bronze: Boston Pizza finger cooks

A mock cooking show created by Taxi Toronto encourages takeout and delivery, generating a big lift in business.

PepsiMax

CASSIES Bronze: Pepsi MAX mouths off

Nolin BBDO swears by a new Quebec campaign to build the zero-cal product’s business.

KitKat

CASSIES Bronze: Kit Kat Chunky gets a big boost

The Nestlé Canada brand recovers from decline with a JWT campaign starring a fun-loving crash test dummy.

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CASSIES Bronze: WRX gets animated

DDB illustrates high-speed performance without speeding for Subaru.

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CASSIES Bronze: Sexy comes standard with 2011 Forester

Subaru and DDB bring back the sumos for another quirky campaign.

Sapporo

CASSIES Bronze: Sapporo builds a mythology

A Dentsu campaign comprised of samurais, geishas and dragons helps turn Canada into the Japanese beer’s most successful international market.

Exhibit F

CASSIES Silver: Tassimo cracks the (bar)code

The Kraft Canada brand breaks away from the global campaign with “The barcode brews it better,” an Ogilvy initiative with spectacular results.

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CASSIES Silver: Reactine gets serious

JWT’s “Not Just Allergies” campaign propels the Johnson & Johnson brand ahead of the competition.

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CASSIES Silver: Tetley sets the mood

John St.’s colour therapy helps Tetley Herbal Teas take over as number one.

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CASSIES Silver: Familiprix puts itself in consumers’ shoes

The pharmacy chain uses empathy and a touch of humour to build the business through a campaign by Lg2.

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CASSIES Gold: Smarties Blue Cat has purrfect timing

JWT’s “Blue is Back” reignites the Nestlé Canada brand, reversing a decline in sales.

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CASSIES Gold: Caramilk’s success is no secret

With help from The Hive, Kraft Canada brings back the Caramilk Secret, giving it a Willy Wonka-style twist.

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CASSIES Silver: Tetley Infusions targets powder addicts

John St. and Tetley Canada ask Crystal Light drinkers to break the habit, and they do just that.

Exhibit-C

CASSIES Silver: Molson Canadian 67 targets non-beer drinkers

CP+B and Molson Coors Canada find a new way to position a low-cal beer, reaching out to those who choose wine, cocktails and coolers.

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CASSIES Gold: ‘It’s all good’ for McCain revamp

Taxi’s campaign announcing the elimination of unpronounceable ingredients leads to a spike in sales and public perception.