Awards

pinkponies

Canadians win at IAB MIXX Awards

John St. brings home a Silver and two Bronze for Stanfield’s and Pink Ponies, while Publicis Toronto wins Silver.

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AToMiC Awards 2011

Strategy’s inaugural awards celebrate the best achievements across Canada’s media industry, spanning advertising, technology, media creativity and content.

CoverOct11

Underpants, and other things that made us look

Our October issue unveils the winners of our first annual AToMiC Awards, as well as our Brands of the Year.

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AToMiC Grand Prix

Stanfield’s Guy at Home in his Underwear takes the top honour in our inaugural AToMiC Awards.

Workopolis

AToMiC ROI

Workopolis wins bronze with its “National Work From Home Day” effort.

Tourism

AToMiC Transmedia

Canadian Tourism Commission takes gold in transmedia, with silver and bronze finishes by H&M, CTV’s SuperBodies and Parks Canada.

The End Reveal 02

AToMiC Brand Integration

Coca-Cola sings its way to gold with “Coca-Cola Covers.” Danone takes silver and Doritos gets bronze.

IKEA Box

AToMiC Print Engagement

Ikea picks up gold with its Moving Day execution, TVO captures silver with its tiger cage, BC Hydro powers up with a bronze win.

Popnetic

AToMiC Tech Breakthrough

Corn Pops takes gold with “It’s Popnetic,” while Canadian Blood Services wins silver and History Channel’s Storming Juno gets bronze.

Endgame

AToMiC Broadcast Engagement

Endgame’s interactive mystery wins gold; Swiss Chalet’s Rotisserie Channel spins its way to bronze.

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AToMiC Experiential Engagement

James Ready’s Blank Cap Recall retrieves gold; Mini’s virtual vending machine gets silver; First United’s street sculptures win bronze.

4mobile

AToMiC Digital Engagement

Canadian Tire’s House of Innovation and Skittles’ “Touch the Rainbow” share silver; SunChips takes bronze with its noisy bag campaign.

@Random

AToMiC Collaboration

Tourette Syndrome Foundation of Canada takes gold, while Newfoundland and Labrador Tourism nabs bronze.

Brandaid

AToMiC CSR

JWT wins silver with its Brandaid Project, which launches new brands from poor countries.

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AToMiC Idea

James Ready and Worldwide Short Film Festival take gold; Subaru takes bronze.