Awards
Cossette leads Canadian agencies at One Show
Five shops picked up Gold Pencils at the first night of the awards.
Rethinking retail engagement
How going outside the box helped brands get the most out of new store concepts, different platforms and small budgets.
Cause marketing gets tangible
Selling things as a fundraiser is not exactly novel, so there needs to be a twist to draw attention to causes.
Who won at the ADC Awards?
FCB/Six was named Canadian Agency of the Year, while Giant Ant was recognized for the top campaign in Illustration.
The recipe for reinvention
When faced with dwindling interest, tweaking a product, perception or positioning can have big results.
Taking a hands-on approach
How interactive executions helped brands drive trial and smash stigma.
Combining tech and shopper marketing
How some of this year’s SIA winners used filters, bots and loyalty apps to connect with customers.
Anomaly, Rethink take Gold at Clio Sports
Projects for Budweiser and Sports Experts were among the work recognized at the awards show.
Out-of-the-box targeting tactics
How a diverse doc and tracking pollen levels helped these brands reach the right crowd, in the right place, at the right time.
Packaging and partnerships that break through
How brands used refreshed design and ambitious stunts to stand out at this year’s Shopper Innovation Awards.
Juniper Park\TBWA hires new ECD
Jenny Glover joins from sister agency TBWA\Hunt\Lascaris in Johannesburg.
Who won at the 2018 Shopper Innovation Awards?
Cossette and Ogilvy took home Grand Prix honours at the gala highlighting the best in shopper marketing.
Best Buy morphs into your tech curator
How this year’s Retail Innovator of the Year is reworking bricks-and-mortar to beat ecommerce competitors.
Going direct to donors
An SIA Grand Prix is the latest accolade to be given to SickKids’ groundbreaking “VS” platform.
Embracing the starting position
How Huggies connected with new moms and took home an SIA Grand Prix.
