Awards

CRCLeo

Leo Burnett tops Creative Report Card

The agency swept the 2017 rankings, including a new category added this year for planners.

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CRC 2017: MTV hands over the design reins

Jam3 designed a campaign for the U.S. brand that allowed fans to show off their creativity.

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CRC 2017: Leaving the zoo to understand the tiger

The report card’s top planners talk about how they arrived at winning insights and why their jobs follow them home.

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Ogilvy and Huggies take CASSIES Grand Prix

BBDO topped the first Effectiveness Index, while Leo Burnett is the top agency over the last three years.

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CASSIES Grand Prix: Proving the power of hugs

The diaper brand capitalized on its name to become the champion hugger.

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CASSIES Bronze: Koodo makes a positive case

Camp Jefferson and the wireless brand pitched its customer service strength to win new converts.

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CASSIES Gold: Nissan conquers all conditions

The car brand took on winter in a warm, folksy tone to sell its Rogue CUV.

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CASSIES Silver: Interac stays in the black

The campaign by Zulu Alpha Kilo is recognized for its sustained success.

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CASSIES Gold: Swapping gifts for Skittles

The confectionery brand inserted itself into the holiday season by finding an untapped angle in excessive gift giving.

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CASSIES Gold: Love is in the Doritos chip bouquet

BBDO reimagined the classic Valentine’s Day gift to promote its limited-time ketchup flavour.

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CASSIES Silver: Leon’s turns street furniture into discounts

Taxi’s coupon scheme placed the furniture retailer on the Quebec map.

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CASSIES Bronze: Interac’s debt-free January

Zulu Alpha Kilo’s campaign cut through the Christmas cheer by presenting a less joyous January.

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CASSIES Silver: Shock Top has no filter

Anomaly and Shock Top made the most of an orange slice with an attitude.

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CASSIES Silver: Cineplex prioritizes pleasure

Zulu Alpha Kilo helped the entertainment brand build an emotional connection with audiences.

Snack Time

CASSIES Bronze: Milk West’s snackable content

DDB’s branded content reminded teens to drink their milk.