Awards
2018 CRC: Cossette’s got global goals
The #1 CRC agency is in the midst of a creative renaissance, thanks to top CDs Carlos Moreno and Peter Ignazi at the helm.
The 2018 Creative Report Card is out
Here are this year’s rankings of the industry’s top creatives, strategists, brands and agencies.
SickKids and Cossette take CASSIES Grand Prix
The awards celebrated the industry’s most creative results-driven work at a Toronto gala Wednesday night.
CASSIES Grand Prix: SickKids’ resilient stance
Cossette got the hospital to act like a performance brand, using strength and power to change perceptions and break donation records.
CASSIES Gold: CDSS gives new perspective
FCB earns a trio of awards by helping to answer common questions and dispel misconceptions about Down syndrome.
CASSIES Bronze: Innocence gets interactive
The “12 Years Stolen” installation by KBS led the organization to bring in new government funding and an increase in donations.
CASSIES Bronze: Ontario changes the distracted driving narrative
The Ministry of Transportation and John St. won a Cause medal for powerfully demonstrating the devastating consequences of texting and driving.
CASSIES Silver: Boreale goes wild
The veteran craft brewer enlisted Lg2 to help it stand out in a category full of young competitors and consumers.
CASSIES Bronze: Manulife reveals the mortgage truth
DentsuBos and Mindshare helped the brand “Uncover the Mortgage Truth” and win a medal in the Underdog category.
CASSIES Silver: Guite’s Insta collaboration
A photographer gets calls back from art directors by imitating pictures they posted on social media.
CASSIES Bronze: Red Barrels’ gaming diaper
The gaming company and Sid Lee created a product that would withstand leaks while gamers played its frightening Outlast game.
CASSIES Gold: HP spotlights hacking
Edelman enlists a real hacker to show the brand had more to offer than just printers.
CASSIES Silver: Oikos dreams up a Greek promotion
Taxi takes an aspirational approach to getting Greek yogurt in front of a younger target.
CASSIES Silver: Media’s Big Food Drive changes the face of poverty
Tam-Tam\TBWA shifts the focus to “the new poor” and reverses donation declines.
CASSIES Bronze: NFLD takes charge on power waste
Newfoundland Power and M5 won a medal in Sustained Success for helping Canadians take back stolen energy from their homes.
