Leo Burnett tops Creative Report Card
The agency swept the 2017 rankings, including a new category added this year for planners.
CRC 2017: MTV hands over the design reins
Jam3 designed a campaign for the U.S. brand that allowed fans to show off their creativity.
CRC 2017: Leaving the zoo to understand the tiger
The report card’s top planners talk about how they arrived at winning insights and why their jobs follow them home.
Ogilvy and Huggies take CASSIES Grand Prix
BBDO topped the first Effectiveness Index, while Leo Burnett is the top agency over the last three years.
CASSIES Grand Prix: Proving the power of hugs
The diaper brand capitalized on its name to become the champion hugger.
CASSIES Bronze: Koodo makes a positive case
Camp Jefferson and the wireless brand pitched its customer service strength to win new converts.
CASSIES Gold: Nissan conquers all conditions
The car brand took on winter in a warm, folksy tone to sell its Rogue CUV.
CASSIES Silver: Interac stays in the black
The campaign by Zulu Alpha Kilo is recognized for its sustained success.
CASSIES Gold: Swapping gifts for Skittles
The confectionery brand inserted itself into the holiday season by finding an untapped angle in excessive gift giving.
CASSIES Gold: Love is in the Doritos chip bouquet
BBDO reimagined the classic Valentine’s Day gift to promote its limited-time ketchup flavour.
CASSIES Silver: Leon’s turns street furniture into discounts
Taxi’s coupon scheme placed the furniture retailer on the Quebec map.
CASSIES Bronze: Interac’s debt-free January
Zulu Alpha Kilo’s campaign cut through the Christmas cheer by presenting a less joyous January.
CASSIES Silver: Shock Top has no filter
Anomaly and Shock Top made the most of an orange slice with an attitude.
CASSIES Silver: Cineplex prioritizes pleasure
Zulu Alpha Kilo helped the entertainment brand build an emotional connection with audiences.
CASSIES Bronze: Milk West’s snackable content
DDB’s branded content reminded teens to drink their milk.