Lg2, Leo Burnett take top prizes at ADCC awards
The two agencies took home Scarlet Letters at Thursday night’s gala.
Reminder: Who is Canada’s Retail Innovator of the Year?
The submission deadline is fast approaching for the new award recognizing companies that best use shopper insights.
The 2017 CASSIES shortlist revealed
The awards have also debuted a new index ranking agencies on their total achievements over the years.
What’s propelling Canada’s top agencies?
This year’s Agency of the Year winners beefed up on strategy, data and content.
Agency of the Year 2016: Watch the videos
Check out some of the videos created by the shortlisted shops for this year’s show.
Agency of the Year 2016 winners revealed
Take a look at who took home the big prizes at this year’s show and the work that clinched the wins.
AOY Gold: Cossette’s startup strategy
The agency returns to the AOY podium for the first time in more than two decades.
DAOY Gold: FCB bets on transparency
An end to closed-door meetings helped energize the team and build camaraderie.
PRAOY Gold: Media Profile puts storytelling at the heart of PR
The agency beefed up its in-house content creation to reach the top of the PR podium.
MAOY Gold: PHD’s winning strategy
Rather than bending on prices, the agency has distinguished itself with planning.
AOY Silver: Leo Burnett plays the numbers game
Building out its analytics department has become a linchpin in the agency’s future-proofing strategy.
DAOY Silver: Rethink, small and mighty
The independent agency found new ways to win the battle for consumer attention.
MAOY Silver: OMD plans for content
The launch of its Alternator division gave the agency a new content play that’s integrated into media plans.
PRAOY Silver: Citizen’s own-the-newsfeed M.O.
The agency changed its strategy to focus on analytics and hone in on target audiences.
AOY Bronze: John St. ignites its digital offering
The agency has added an in-house production studio and is in the process of integrating its digital unit across its departments.