Awards

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2018 Marketing Awards Shortlists: Multicultural

Here are the contenders vying for an “M” award in the category that celebrates culturally diverse work.

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Marketing on a grand scale

To wow crowds and drive engagement, sometimes bigger really is better.

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Let’s get integrated

These brands utilized all available touchpoints to get the word out about everything from beer glasses to figurines.

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Mobilizing Canadians

Using digital platforms to bring communities together for worthy causes.

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Riding the branded content wave

Handwritten notes, documentary series and old timey jingles give brands new ways to embrace storytelling.

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Media-jacking on the rise

How brands fought passivity by interrupting the regular flow of content on TV and in digital.

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Cause for design

How clever visual design helped three non-profits communicate their missions.

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Big (biometric) data

Facial recognition, eye tracking and infrared cameras gave these ads a much, much deeper connection to consumers.

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Strategy Awards names 2018 co-chairs

SickKids’ Lori Davison and Leo Burnett’s Brent Nelsen will lead the jury deciding the best strategic work in Canada.

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Rethinking social apps

How three brands delivered messages by tweaking the common approach to popular platforms.

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Bold and brazen hits the mark

How taking risks and pushing boundaries is taking cause marketing to new levels.

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Utility in small packaging

Brands made parchment paper, cardboard boxes and drink trays work a bit harder for extra engagement.

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Sid Lee and Loto-Quebec win Grand Crea

Lg2, Bleublancrouge and Rethink were also winners at the awards gala recognizing Quebec’s top creative advertising.

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Targeting tactics with a digital bent

Using new platforms helped these brands meet younger consumers where they already live.

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Who snagged an AToMiC Award?

Winners from Wednesday’s gala include SicKids and IKEA, each taking a Grand Prix for smashing advertising conventions.