Awards

Live Mas Fina 2

CASSIES Bronze: Corona’s high life

The beer brand walks away from teh beach to encourage its millenial target to “Live Mas Fina.”

RTC Bandeau Penser ANG

CASSIES Silver: Quebec City reconsiders the bus

The Quebec City Public Transit Network increased ridership with a campaign that highlighted the benefits of taking the bus.

joeboxer

CASSIES Bronze: Saving Joe Boxer

The men’s underwear brand changes its image to save itself from extinction in its largest retailer, Hudson’s Bay.

Social Content

CASSIES Gold: McDonald’s disarms its detractors

The innovative program that answers consumers’ questions continues its winning streak by improving food quality perceptions.

Dove

CASSIES Bronze: Dove mans up

The skincare brand taps former NHLers to appeal to “real men.”

12304_KNORR_WFD_DIRECT_MAIL

CASSIES Bronze: Knorr answers the eternal question

The Unilever brand addresses “What’s for dinner?” by providing everyday meal ideas.

DLMMBDP23714_CL_3_NC_PE.indd

CASSIES Bronze: Del Monte re-establishes its quality credentials

The packaged goods food brand taps “Garden Quality” for success south of the border thanks to agency Juniper Park.

12388_1_carlys_cafe_carly

CASSIES Silver: Carly’s Café gives autism a voice

The website to promote Carly Fleischmann’s book and raise awareness for the cause put viewers in the shoes of those living with autism.

HNSF-P1628-C MHL Fisherman.indd

CASSIES Bronze: HSF targets apathetic boomers

The Heart and Stroke Foundation’s “Make Health Last” campaign shows seniors how their last 10 years could be different.

12529_telus5_1

CASSIES Bronze: Telus makes a TV play

The telco introduces “Danny the installer” to get more consumers on board with Optik TV.

12511_9471

CASSIES Gold: Videotron pranks its technicians

The telecomm company puts the focus on service and proves its technicians are up for any challenge to sign up a slew of new customers.

12316_9254

CASSIES Silver: Toronto Jewish Film Festival flips perception

The fest highlights the “jewishness” of films to appeal to a younger crowd.

Scotia SCENE Clapper Screen 02

CASSIES Bronze: Scotiabank takes fans to the movies

The bank surprised customers with a free movie-going experience and captured it on camera to increase membership to its Scene program.

12298_Screen_Shot_2013-08-01_at_8.35.19_AM

CASSIES Gold: TSFC takes over Twitter

The Tourette Syndrome Foundation used social media feeds to shed light on its cause.

IKEA_MovingDay_2012.indd

CASSIES Bronze: Ikea beats its Moving Day record

The furniture retailer extends its program in Quebec by delivering moving supplies right to consumers’ doors.