Media Agency of the Year 2011
MediaCom leads the pack in this year’s quest for MAOY Gold, while Cossette Media’s Terry Horton and Media Experts’ Mark Sherman are named Media Directors of the Year.
Media Directors of the Year
Cossette Media’s Terry Horton and Media Experts’ Mark Sherman are Strategy’s Media Directors of the Year.
MAOY Gold: MediaCom’s innovation evolution
The agency takes the top media prize with work for H&M, HomeSense and Maytag.
MAOY Silver: Media Experts stays ahead of the curve
The agency flies into second place, with a Silver for its work with brands like WestJet, Telus and Mini.
MAOY Bronze: Mindshare dives into digital bridging
Mindshare’s work for brands like HSBC, Hellmann’s and Ford results in a Bronze win.
MAOY Honourable Mention: Starcom’s streak stays alive
The agency remains in the top five for its work for brands including Kellogg, Kraft and Research in Motion.
MAOY process and scores
How does our jury decide who wins Media Agency of the Year? Read on to find out about their process and see each agency’s ranking.
Meet the industry vets who made the tough decisions in Media Agency of the Year.
Digital Agency of the Year 2011
Proximity takes Gold in our inaugural awards, while BBDO wins Silver and John St. gets Bronze.
DAOY Gold: Proximity’s disciplined approach to digital
After a year of big growth, the agency takes Gold as our first Digital Agency of the Year.
DAOY Silver: BBDO’s digital push pays off
BBDO takes Silver in Digital Agency of the Year with work for Doritos, Shaw and Skittles.
DAOY Bronze: The unignorable drives John St.
Work for brands like Stanfield’s and Tetley’s nets John St. a third place finish in Digital Agency of the Year.
DAOY Honourable Mention: Grip’s digital growth
The agency cracks the top five with work for Budweiser, Cadbury and Stella Artois.
DAOY Honourable Mention: Taxi’s big digital fares
Taxi rounds out the top five in Digital Agency of the Year with work for Telus, Canadian Tire and Microsoft.
DAOY process and scores
To see how the winner of Digital Agency of the Year was determined, and see each agency’s individual score, read on.