CASSIES Silver: Molson Canadian 67 targets non-beer drinkers
CP+B and Molson Coors Canada find a new way to position a low-cal beer, reaching out to those who choose wine, cocktails and coolers.
CASSIES Gold: ‘It’s all good’ for McCain revamp
Taxi’s campaign announcing the elimination of unpronounceable ingredients leads to a spike in sales and public perception.
CASSIES Bronze: Yellow Pages unveils its 360º Solution
The brand dramatically improves its digital credentials with small business through a campaign by Taxi 2.
CASSIES Silver: Boston Pizza becomes a wing expert
Taxi’s creation of the Flatties & Drummies Association make wings the fastest selling item on the menu.
CASSIES Bronze: Telus goes pink
A Facebook campaign by Taxi Toronto raises money for breast cancer while building sales.
Art & copy runners-up
We got the vital stats on Jeff Da Silva (formerly Proximity) and DDB’s Neil Shapiro, Chris Moore and Daniel Bonder.
Agencies: full list
Where did your agency rank in our Creative Report Card? Read on to find out.
Advertisers: full list
From James Ready to Xbox, we’ve got the full rankings for advertisers in this year’s Creative Report Card.
Art directors: full list
For the complete list of ADs included in this year’s Creative Report Card, read on.
Copywriters: full list
Who’s got a way with words? See the full rankings for this year’s Creative Report Card.
Creative directors: full list
See how the country’s best CDs ranked in this year’s Creative Report Card.
Back Page: The new Creative Report Card points system
Get your calculators ready! There’s a slew of new ways to earn points for next year.
Other Leo award winners
In addition to the agency’s knockout work for James Ready, Leo Burnett nabbed points through campaigns for Bounce and Raising the Roof.
Call for entries: The Cause + Action Awards
Submissions are now open for strategy‘s annual awards celebrating brands that are making a difference.
How do we arrive at the rankings for our annual Creative Report Card? Read on to find out.