Awards

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CASSIES Gold: Mio gets through to millennials

The Kraft water enhancer targets young men with off-the-wall humour.

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CASSIES Silver: Rouge FM transforms itself

The Quebec radio station modernized its image to reverse loss of share.

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CASSIES Bronze: Subaru BRZ heats up

Subaru uses a campaign that shows the BRZ melting everything in its path to entice new potential drivers of the sports car.

Kokaneecase

CASSIES Gold: Kokanee makes a movie

The beer brand’s The Movie Out Here picks up yet another accolade for helping to turn sales around in the West.

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CASSIES Bronze: Lake of Bays expands its footprint

The brewing company rebrands to branch out from its Muskoka roots.

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CASSIES Bronze: Jackson-Triggs has a wine for that

To take on a new crop of competitors, the wine brand refreshes its image with a campaign about relatable moments.

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CASSIES Bronze: Corona’s high life

The beer brand walks away from teh beach to encourage its millenial target to “Live Mas Fina.”

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CASSIES Silver: Quebec City reconsiders the bus

The Quebec City Public Transit Network increased ridership with a campaign that highlighted the benefits of taking the bus.

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CASSIES Bronze: Saving Joe Boxer

The men’s underwear brand changes its image to save itself from extinction in its largest retailer, Hudson’s Bay.

Social Content

CASSIES Gold: McDonald’s disarms its detractors

The innovative program that answers consumers’ questions continues its winning streak by improving food quality perceptions.

Dove

CASSIES Bronze: Dove mans up

The skincare brand taps former NHLers to appeal to “real men.”

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CASSIES Bronze: Knorr answers the eternal question

The Unilever brand addresses “What’s for dinner?” by providing everyday meal ideas.

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CASSIES Bronze: Del Monte re-establishes its quality credentials

The packaged goods food brand taps “Garden Quality” for success south of the border thanks to agency Juniper Park.

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CASSIES Silver: Carly’s Café gives autism a voice

The website to promote Carly Fleischmann’s book and raise awareness for the cause put viewers in the shoes of those living with autism.

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CASSIES Bronze: HSF targets apathetic boomers

The Heart and Stroke Foundation’s “Make Health Last” campaign shows seniors how their last 10 years could be different.