Awards

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CASSIES Bronze: Scotiabank takes fans to the movies

The bank surprised customers with a free movie-going experience and captured it on camera to increase membership to its Scene program.

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CASSIES Gold: TSFC takes over Twitter

The Tourette Syndrome Foundation used social media feeds to shed light on its cause.

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CASSIES Bronze: Ikea beats its Moving Day record

The furniture retailer extends its program in Quebec by delivering moving supplies right to consumers’ doors.

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CASSIES Bronze: Subaru rallies families

The car co repositions its Forester SUV by appealing to its target’s sporty side.

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CASSIES Gold: Iögo’s big debut

The yogurt brand, created to save its parent company, had a strong launch thanks to an eye-catching design and campaign.

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CASSIES Bronze: Sport Chek celebrates Mother’s Day

The sports retailer salutes the moms of athletes around the holiday, resulting in the best sales results for that time of year for the chain.

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CASSIES Bronze: Canadian Tire gets fresh with air filters

A campaign for Fram Fresh Breeze in-cabin filters gets consumers thinking about a topic that isn’t usually top of mind.

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CASSIES Silver: Heart and Stroke’s zombies save lives

The foundation trains a record number of people in CPR thanks by tapping into the trendy interest in the “undead.”

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CASSIES Gold: Earls brings lobster to the masses

The restaurant’s lobster promotion took the intimidation factor out of eating the dish to result in its most successful event of its kind to date.

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CASSIES Bronze: Boston Pizza’s epic Pizzaburger launch

The restaurant chain enlists historical figures to launch a one-of-a-kind offering.

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CASSIES Bronze: Mountain Dew keeps the momentum going

The PepsiCo brand asked fans to choose which flavour survives to stir up interest, and increase share.

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CASSIES Gold: Budweiser puts on the Red Lights

The beer brand celebrated NHL goals with an innovative product that brought the excitment into consumers’ homes.

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Top Cannes Film contenders

Strategy is counting down the campaigns most likely to win big at the Palais at this year’s festival.

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Canadian Cannes jury members announced

Leo Burnett’s Lisa Greenberg and Union’s Lance Martin are among this year’s crop of judges.

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Young Lions and Marketers jury announced

The annual competition will be judged by 29 industry professionals across the Marketing, Cyber, Print, Film and Media categories.