Awards

Milk Every Moment

Shopper Innovation Awards: Milk’s daring dairy break-out

The Strategic Milk Alliance pairs the beverage with different foods in-store and online to bump up sales, resulting in two Silvers and a Bronze award.

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Shopper Innovation Awards: James Ready gets 50% more awesome

The beer brand collects double Gold for creating coasters that serve different purposes.

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Shopper Innovation Awards: Kraft embraces Quebecois foodies

The CPG company partnered with Loblaws to target French Canadian shoppers, picking up a Bronze.

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Shopper Innovation Awards: Earls celebrates messy lobsters

The restaurant chain takes the pretentiousness out of eating the dish, winning a Bronze this year.

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Shopper Innovation Awards: Sobeys discovers better food for all

The grocery chain develops a Silver and Bronze-winning app to make the shopping experience easier for consumers.

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Shopper Innovation Awards judges

Learn more about the co-chairs and jurists behind the Shopper Innovation Awards.

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Shopper Innovation Awards: McDonald’s taps mobile for frap deal

The QSR creates a techy way to share coupons, and picks up three Silver awards this year.

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Shopper Innovation Awards: Earls customers get meat redemption

The chain targets patrons of other restaurants who’ve had a disappointing steak experience to win Silver.

Poutine

Shopper Innovation Awards: Valentine walks off poutine calories

The Quebec QSR comes up with a way for consumers to get fit and get free poutine, winning a Bronze in this year’s awards.

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Shopper Innovation Awards: Magnum brings pleasure to Toronto

The Unilever ice cream brand creates a very popular pop-up store in the city, winning a Gold and a Silver this year.

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Shopper Innovation Awards: American Express looks local

The credit card company wins a Silver and a Bronze for encouraging consumers to “shop small” in Toronto.

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Shopper Innovation Awards: Dove makes girls unstoppable

The brand adapts its North American program specifically for the Quebec market, and picks up a Bronze.

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Shopper Innovation Awards: Knorr solves menu planning mystery

The brand picks up a Silver for its dedicated website and program to bring consumers easy meal solutions.

Shopper Innovation Awards finalists revealed

As we count down the days until the winning cases are honoured at next week’s show, take a peek at the roster of finalists.

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Top Cannes Promo & Activation contenders

Strategy is counting down the campaigns most likely to win big at the Palais at this year’s festival.