Awards
CASSIES Bronze: President’s Choice gets personal
The private label casts its chairman in a food-supporting role.
CASSIES Silver: Gatorade’s G Series packs a wallop
The three-step system performed beyond expectations thanks to staggered launch.
CASSIES: Cundari wins Creative Effectiveness
Pain Squad nabs Globe Effectiveness Prize.
CASSIES Gold: Zellers’ festive finale
Shoppers take charge of the retailer’s final holiday sale to soaring success.
CASSIES Silver: Mitsubishi cures electric fears
i-MiEV’s digital push tackles purchase barrier.
CASSIES Bronze: Bell gets people talking
The telco breaks the taboo around discussing mental health.
CASSIES Gold: Budweiser’s fan brew
The brewer crafts celebratory suds for the Winnipeg Jets’ return and gets national mileage.
CASSIES Bronze: Western Union taps holiday traditions
The money transfer company spreads Christmas cheer with virtual card stores.
CASSIES Bronze: Mountain Dew charges back onto the scene
The PepsiCo drink comes back with a bang.
CASSIES Gold: SickKids transforms pain into play
Gaming and cop show stars solve a treatment problem.
CASSIES Bronze: Boston Pizza scores with all-meat wings
The restaurant chain re-invents the boneless chicken wing amid much fanfare.
CASSIES Bronze: Quebec Pork producers campaign for change
Fédération des producteurs de porcs du Québec touts healthy pedigree of local meat.
CASSIES: Judges
Meet the judging panel for the 2013 CASSIES.
Cannes launches Innovation Lions category
The new award will go to pioneering technology, such as apps, programs and software, behind the campaigns.
Call for entries: The Cause + Action Awards
Submissions are now open for strategy’s annual awards celebrating brands that are making a difference.
