Awards

Exhibit F

CASSIES Silver: Tassimo cracks the (bar)code

The Kraft Canada brand breaks away from the global campaign with “The barcode brews it better,” an Ogilvy initiative with spectacular results.

Reactine2

CASSIES Silver: Reactine gets serious

JWT’s “Not Just Allergies” campaign propels the Johnson & Johnson brand ahead of the competition.

Tetley - Tilt-46

CASSIES Silver: Tetley sets the mood

John St.’s colour therapy helps Tetley Herbal Teas take over as number one.

Familiprix2

CASSIES Silver: Familiprix puts itself in consumers’ shoes

The pharmacy chain uses empathy and a touch of humour to build the business through a campaign by Lg2.

SmartiesCat

CASSIES Gold: Smarties Blue Cat has purrfect timing

JWT’s “Blue is Back” reignites the Nestlé Canada brand, reversing a decline in sales.

B-Caramilk-ca_Website2

CASSIES Gold: Caramilk’s success is no secret

With help from The Hive, Kraft Canada brings back the Caramilk Secret, giving it a Willy Wonka-style twist.

TETLE15871_TET-10-SH-M-105_Chat

CASSIES Silver: Tetley Infusions targets powder addicts

John St. and Tetley Canada ask Crystal Light drinkers to break the habit, and they do just that.

Exhibit-C

CASSIES Silver: Molson Canadian 67 targets non-beer drinkers

CP+B and Molson Coors Canada find a new way to position a low-cal beer, reaching out to those who choose wine, cocktails and coolers.

McCain_Exhibit7_Print_LaunchAd

CASSIES Gold: ‘It’s all good’ for McCain revamp

Taxi’s campaign announcing the elimination of unpronounceable ingredients leads to a spike in sales and public perception.

YellowPages2

CASSIES Bronze: Yellow Pages unveils its 360º Solution

The brand dramatically improves its digital credentials with small business through a campaign by Taxi 2.

BP_NibNub

CASSIES Silver: Boston Pizza becomes a wing expert

Taxi’s creation of the Flatties & Drummies Association make wings the fastest selling item on the menu.

Telus_PinkFB1

CASSIES Bronze: Telus goes pink

A Facebook campaign by Taxi Toronto raises money for breast cancer while building sales.

Jeff Da Silva

Art & copy runners-up

We got the vital stats on Jeff Da Silva (formerly Proximity) and DDB’s Neil Shapiro, Chris Moore and Daniel Bonder.

CoverFeb12

Agencies: full list

Where did your agency rank in our Creative Report Card? Read on to find out.

Untitled-1

Advertisers: full list

From James Ready to Xbox, we’ve got the full rankings for advertisers in this year’s Creative Report Card.