Awards

BMW

CASSIES Gold: BMW Canada’s 1M launch

The car co recaptures its top performer status with thrilling high-speed videos.

Marmotte

CASSIES Silver: Activia returns to feeling its best

The yogurt brand diagnoses digestive health as the key to reviving its sales.

Larsen

CASSIES Silver: Larsen relaunches a local favourite

Atlantic Canada welcomes home a prodigal wiener.

Oreo

CASSIES Silver: Oreo’s two cultures

Canadian-created TV serves up a “Twist, Lick and Dunk” home run.

Heart&Stroke

CASSIES Silver: Heart & Stroke makes death wait

The non-profit’s haunting message alerts Canadians to the risks of heart disease.

MTS

CASSIES Silver: MTS rolls out Morty 2.0

The beloved bison returns to lead a brand turnaround.

IKEA

CASSIES Bronze: Ikea brings it home

A refocus on home being where the heart is revives sales.

OscarMeyer

CASSIES Silver: Maple Leaf quells sliced meat concerns

Making heroes out of butchers helps the brand’s additive-free line win over moms.

IKEA

CASSIES Silver: Ikea’s moving day

The humble cardboard box hits the street, putting the retailer centre stage in Quebec.

BostonPizza

CASSIES Bronze: Boston Pizza introduces finger cooking

The restaurant chain targets men with a fool-proof cooking program.

AtlanticLottery

CASSIES Bronze: Lottery invites Atlantic Canadians to ask away

Transparency pays off in an effort to change public opinion about the lotto.

Adobe Photoshop PDF

CASSIES Gold: EOS reinvents lip balm

The indie brand storms the U.S. lip balm category to deliver outstanding results.

Wiserhood

CASSIES Silver: Wiser’s welcomes and wins over recruits

Loyalty to the brand’s club for uncompromising men continues to pay off.

BMW

CASSIES Silver: Mini’s big decade

The little car’s irreverent attitude has driven success over the long haul in Canada.

Hellmanns

CASSIES Silver: Hellmann’s grants real food wishes

The Unilever brand strengthens family and community ties.