Awards

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BBDO and Wrigley get global attention

Skittles “Touch the Rainbow” cleans up on the international awards circuit, earning the brand, agency and creative team runner-up spots in our Creative Report Card.

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Big year for candy and cars

Meet the CRC’s top advertiser runners-up: Mars Canada, BMW/Mini Canada and Subaru.

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Breaking through

Newcomers Red Urban and Dare both crack the Creative Report Card’s top 20, while Saatchi & Saatchi and JWT make big gains.

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Rethinking on a budget

Rethink CD team Chris Staples and Ian Grais take third in our Creative Report Card.

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The 2012 CASSIES winners revealed

Newfoundland & Labrador Tourism and Target took home the Grand Prix and Gold in Sustained Success at last night’s CASSIES awards.

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CASSIES Grand Prix: Newfoundland captures travelling hearts

Target hits the mark with Newfoundland & Labrador Tourism’s “Find Yourself,” a campaign that delivered rock solid results in difficult conditions

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CASSIES: Judges

Meet the judging panel for the 2012 CASSIES.

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CASSIES Silver: SpongeTowels woos Quebecers

A comedic mascot named Spongie helps build the Kruger Products brand after its name change, in this campaign by Saint-Jacques Vallée Y&R.

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CASSIES Bronze: Quaker Oatmeal makes breakfast amazing

Juniper Park’s campaign for the PepsiCo Foods brand gives consumers a wake-up call and doubles sales objectives.

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CASSIES Bronze: CTC asks visitors to keep exploring

A digital-heavy campaign from DDB creates millions in Canadian tourism revenue.

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CASSIES Bronze: Libro shares customers’ life stories

Libro and Tenzing use brand character, rather than product sell, to build the credit union’s business.

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CASSIES Gold: SpongeTowels absorbs success

John St. turns a product feature into a major long-term benefit for the renamed Kruger Products brand.

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CASSIES Silver: Kruger Products dresses up Cashmere

With help from John St., Cottonelle becomes Cashmere, and a dominant number one.

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CASSIES Gold: Subaru gets out more

The Canadian launch for the 2010 Outback, handled by DDB, becomes the most successful in the world for the model.

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CASSIES Silver: STM puts society in motion

Montreal Transit launches a green campaign with Sid Lee, attracting six million riders.