Awards

MCC101005TA_MCFY.indd

CASSIES Bronze: It’s all good for McCain

The food manufacturer ditches unpronounceable ingredients for real ones.

Koodo

CASSIES Gold: El Tabador boosts Koodo

A tiny Mexican wrestler body slams the telco competition.

homedepot

CASSIES Silver: Home Depot goes local to win Quebec

The home renovation retailer created unscripted moments to take second spot in the province.

PC

CASSIES Bronze: President’s Choice gets personal

The private label casts its chairman in a food-supporting role.

Gatorade GSP3

CASSIES Silver: Gatorade’s G Series packs a wallop

The three-step system performed beyond expectations thanks to staggered launch.

painsquad-phones_HR

CASSIES: Cundari wins Creative Effectiveness

Pain Squad nabs Globe Effectiveness Prize.

Adobe Photoshop PDF

CASSIES Gold: Zellers’ festive finale

Shoppers take charge of the retailer’s final holiday sale to soaring success.

Mitsubishi

CASSIES Silver: Mitsubishi cures electric fears

i-MiEV’s digital push tackles purchase barrier.

Bell

CASSIES Bronze: Bell gets people talking

The telco breaks the taboo around discussing mental health.

Budweiser

CASSIES Gold: Budweiser’s fan brew

The brewer crafts celebratory suds for the Winnipeg Jets’ return and gets national mileage.

WesternUnion

CASSIES Bronze: Western Union taps holiday traditions

The money transfer company spreads Christmas cheer with virtual card stores.

MountainDew

CASSIES Bronze: Mountain Dew charges back onto the scene

The PepsiCo drink comes back with a bang.

Adobe Photoshop PDF

CASSIES Gold: SickKids transforms pain into play

Gaming and cop show stars solve a treatment problem.

BostonPizza2

CASSIES Bronze: Boston Pizza scores with all-meat wings

The restaurant chain re-invents the boneless chicken wing amid much fanfare.

QuebecPork

CASSIES Bronze: Quebec Pork producers campaign for change

Fédération des producteurs de porcs du Québec touts healthy pedigree of local meat.