CASSIES Bronze: It’s all good for McCain

The food manufacturer ditches unpronounceable ingredients for real ones.


CASSIES Gold: El Tabador boosts Koodo

A tiny Mexican wrestler body slams the telco competition.


CASSIES Silver: Home Depot goes local to win Quebec

The home renovation retailer created unscripted moments to take second spot in the province.


CASSIES Bronze: President’s Choice gets personal

The private label casts its chairman in a food-supporting role.

Gatorade GSP3

CASSIES Silver: Gatorade’s G Series packs a wallop

The three-step system performed beyond expectations thanks to staggered launch.


CASSIES: Cundari wins Creative Effectiveness

Pain Squad nabs Globe Effectiveness Prize.

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CASSIES Gold: Zellers’ festive finale

Shoppers take charge of the retailer’s final holiday sale to soaring success.


CASSIES Silver: Mitsubishi cures electric fears

i-MiEV’s digital push tackles purchase barrier.


CASSIES Bronze: Bell gets people talking

The telco breaks the taboo around discussing mental health.


CASSIES Gold: Budweiser’s fan brew

The brewer crafts celebratory suds for the Winnipeg Jets’ return and gets national mileage.


CASSIES Bronze: Western Union taps holiday traditions

The money transfer company spreads Christmas cheer with virtual card stores.


CASSIES Bronze: Mountain Dew charges back onto the scene

The PepsiCo drink comes back with a bang.

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CASSIES Gold: SickKids transforms pain into play

Gaming and cop show stars solve a treatment problem.


CASSIES Bronze: Boston Pizza scores with all-meat wings

The restaurant chain re-invents the boneless chicken wing amid much fanfare.


CASSIES Bronze: Quebec Pork producers campaign for change

Fédération des producteurs de porcs du Québec touts healthy pedigree of local meat.