Breaking through

Newcomers Red Urban and Dare both crack the Creative Report Card’s top 20, while Saatchi & Saatchi and JWT make big gains.

Chris Staples

Rethinking on a budget

Rethink CD team Chris Staples and Ian Grais take third in our Creative Report Card.


The 2012 CASSIES winners revealed

Newfoundland & Labrador Tourism and Target took home the Grand Prix and Gold in Sustained Success at last night’s CASSIES awards.


CASSIES Grand Prix: Newfoundland captures travelling hearts

Target hits the mark with Newfoundland & Labrador Tourism’s “Find Yourself,” a campaign that delivered rock solid results in difficult conditions



Meet the judging panel for the 2012 CASSIES.

Microsoft Word - SpongeTowels_TV spots.doc

CASSIES Silver: SpongeTowels woos Quebecers

A comedic mascot named Spongie helps build the Kruger Products brand after its name change, in this campaign by Saint-Jacques Vallée Y&R.


CASSIES Bronze: Quaker Oatmeal makes breakfast amazing

Juniper Park’s campaign for the PepsiCo Foods brand gives consumers a wake-up call and doubles sales objectives.


CASSIES Bronze: CTC asks visitors to keep exploring

A digital-heavy campaign from DDB creates millions in Canadian tourism revenue.


CASSIES Bronze: Libro shares customers’ life stories

Libro and Tenzing use brand character, rather than product sell, to build the credit union’s business.


CASSIES Gold: SpongeTowels absorbs success

John St. turns a product feature into a major long-term benefit for the renamed Kruger Products brand.


CASSIES Silver: Kruger Products dresses up Cashmere

With help from John St., Cottonelle becomes Cashmere, and a dominant number one.

POP Outback Car Topper

CASSIES Gold: Subaru gets out more

The Canadian launch for the 2010 Outback, handled by DDB, becomes the most successful in the world for the model.


CASSIES Silver: STM puts society in motion

Montreal Transit launches a green campaign with Sid Lee, attracting six million riders.


CASSIES Gold: Subaru’s sexy sumos

DDB’s campaign shakes up the market and triples long-term sales.


CASSIES Gold: James Ready’s helping hand

Leo Burnett’s “Help Us, Help You” campaign woos fans and more than doubles business, also picking up the Globe Creative Effectiveness Prize.