Awards

Wiserhood

CASSIES Silver: Wiser’s welcomes and wins over recruits

Loyalty to the brand’s club for uncompromising men continues to pay off.

BMW

CASSIES Silver: Mini’s big decade

The little car’s irreverent attitude has driven success over the long haul in Canada.

Hellmanns

CASSIES Silver: Hellmann’s grants real food wishes

The Unilever brand strengthens family and community ties.

Scotties

CASSIES Bronze: Scotties thinks outside the box

The tissue brand designs its way to the top.

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CASSIES Gold: Plan Canada’s girl power

Hopeful messages conquer a tough environment for cause-related marketing.

TD

CASSIES Bronze: TD gets comfortable

Grumpy old men help build the most valuable brand in Canada.

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CASSIES Bronze: It’s all good for McCain

The food manufacturer ditches unpronounceable ingredients for real ones.

Koodo

CASSIES Gold: El Tabador boosts Koodo

A tiny Mexican wrestler body slams the telco competition.

homedepot

CASSIES Silver: Home Depot goes local to win Quebec

The home renovation retailer created unscripted moments to take second spot in the province.

PC

CASSIES Bronze: President’s Choice gets personal

The private label casts its chairman in a food-supporting role.

Gatorade GSP3

CASSIES Silver: Gatorade’s G Series packs a wallop

The three-step system performed beyond expectations thanks to staggered launch.

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CASSIES: Cundari wins Creative Effectiveness

Pain Squad nabs Globe Effectiveness Prize.

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CASSIES Gold: Zellers’ festive finale

Shoppers take charge of the retailer’s final holiday sale to soaring success.

Mitsubishi

CASSIES Silver: Mitsubishi cures electric fears

i-MiEV’s digital push tackles purchase barrier.

Bell

CASSIES Bronze: Bell gets people talking

The telco breaks the taboo around discussing mental health.