Awards » strategy

Awards

Screen Shot 2012-01-25 at 10.02.10 AM

LIFT brings CASSIES cases to life

The day after the awards, some of the big winners revealed their strategies for creating truly effective work.

CoverFeb12

Editorial: The creativity-effectiveness continuum

How the two areas are more connected than you might think.

Adobe Photoshop PDF

James Ready expands in 2012

After topping this year’s Creative Report Card, Leo Burnett and James Ready plan to introduce a new communication direction, as the budget beer sets its sights on the West and the restaurant market.

CoverFeb12

2012 strategy’s Creative Report Card winners revealed

Leo, DDB and BBDO top agency list, while James Ready, Wrigley and Mars Canada top advertisers list.

SkittlesCageCop5

BBDO and Wrigley get global attention

Skittles “Touch the Rainbow” cleans up on the international awards circuit, earning the brand, agency and creative team runner-up spots in our Creative Report Card.

Mars find red.php

Big year for candy and cars

Meet the CRC’s top advertiser runners-up: Mars Canada, BMW/Mini Canada and Subaru.

sexy_2_web

Breaking through

Newcomers Red Urban and Dare both crack the Creative Report Card’s top 20, while Saatchi & Saatchi and JWT make big gains.

Chris Staples

Rethinking on a budget

Rethink CD team Chris Staples and Ian Grais take third in our Creative Report Card.

CassiesIntro

The 2012 CASSIES winners revealed

Newfoundland & Labrador Tourism and Target took home the Grand Prix and Gold in Sustained Success at last night’s CASSIES awards.

Untitled-2

CASSIES Grand Prix: Newfoundland captures travelling hearts

Target hits the mark with Newfoundland & Labrador Tourism’s “Find Yourself,” a campaign that delivered rock solid results in difficult conditions

CassiesLogo

CASSIES: Judges

Meet the judging panel for the 2012 CASSIES.

Microsoft Word - SpongeTowels_TV spots.doc

CASSIES Silver: SpongeTowels woos Quebecers

A comedic mascot named Spongie helps build the Kruger Products brand after its name change, in this campaign by Saint-Jacques Vallée Y&R.

Quaker

CASSIES Bronze: Quaker Oatmeal makes breakfast amazing

Juniper Park’s campaign for the PepsiCo Foods brand gives consumers a wake-up call and doubles sales objectives.

CTC_EuropeSpring_Print_Banff

CASSIES Bronze: CTC asks visitors to keep exploring

A digital-heavy campaign from DDB creates millions in Canadian tourism revenue.

LIBRO_Fall2010_Poster_Scott

CASSIES Bronze: Libro shares customers’ life stories

Libro and Tenzing use brand character, rather than product sell, to build the credit union’s business.