Awards

Chris Staples

Rethinking on a budget

Rethink CD team Chris Staples and Ian Grais take third in our Creative Report Card.

CassiesIntro

The 2012 CASSIES winners revealed

Newfoundland & Labrador Tourism and Target took home the Grand Prix and Gold in Sustained Success at last night’s CASSIES awards.

Untitled-2

CASSIES Grand Prix: Newfoundland captures travelling hearts

Target hits the mark with Newfoundland & Labrador Tourism’s “Find Yourself,” a campaign that delivered rock solid results in difficult conditions

CassiesLogo

CASSIES: Judges

Meet the judging panel for the 2012 CASSIES.

Microsoft Word - SpongeTowels_TV spots.doc

CASSIES Silver: SpongeTowels woos Quebecers

A comedic mascot named Spongie helps build the Kruger Products brand after its name change, in this campaign by Saint-Jacques Vallée Y&R.

Quaker

CASSIES Bronze: Quaker Oatmeal makes breakfast amazing

Juniper Park’s campaign for the PepsiCo Foods brand gives consumers a wake-up call and doubles sales objectives.

CTC_EuropeSpring_Print_Banff

CASSIES Bronze: CTC asks visitors to keep exploring

A digital-heavy campaign from DDB creates millions in Canadian tourism revenue.

LIBRO_Fall2010_Poster_Scott

CASSIES Bronze: Libro shares customers’ life stories

Libro and Tenzing use brand character, rather than product sell, to build the credit union’s business.

SpongeTowel1

CASSIES Gold: SpongeTowels absorbs success

John St. turns a product feature into a major long-term benefit for the renamed Kruger Products brand.

2006-Dress

CASSIES Silver: Kruger Products dresses up Cashmere

With help from John St., Cottonelle becomes Cashmere, and a dominant number one.

POP Outback Car Topper

CASSIES Gold: Subaru gets out more

The Canadian launch for the 2010 Outback, handled by DDB, becomes the most successful in the world for the model.

screen-capture-4

CASSIES Silver: STM puts society in motion

Montreal Transit launches a green campaign with Sid Lee, attracting six million riders.

PRINT_ForesterLaunch_Kayak_HR

CASSIES Gold: Subaru’s sexy sumos

DDB’s campaign shakes up the market and triples long-term sales.

PopUpBillboard1

CASSIES Gold: James Ready’s helping hand

Leo Burnett’s “Help Us, Help You” campaign woos fans and more than doubles business, also picking up the Globe Creative Effectiveness Prize.

Poker Lotto Metro Newspaper Wrap

CASSIES Gold: OLG plays a winning hand at poker

The Poker Lotto launch campaign by Due North Communications results in sales that triple objectives.