Awards

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CASSIES Bronze: CTC asks visitors to keep exploring

A digital-heavy campaign from DDB creates millions in Canadian tourism revenue.

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CASSIES Bronze: Libro shares customers’ life stories

Libro and Tenzing use brand character, rather than product sell, to build the credit union’s business.

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CASSIES Gold: SpongeTowels absorbs success

John St. turns a product feature into a major long-term benefit for the renamed Kruger Products brand.

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CASSIES Silver: Kruger Products dresses up Cashmere

With help from John St., Cottonelle becomes Cashmere, and a dominant number one.

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CASSIES Gold: Subaru gets out more

The Canadian launch for the 2010 Outback, handled by DDB, becomes the most successful in the world for the model.

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CASSIES Silver: STM puts society in motion

Montreal Transit launches a green campaign with Sid Lee, attracting six million riders.

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CASSIES Gold: Subaru’s sexy sumos

DDB’s campaign shakes up the market and triples long-term sales.

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CASSIES Gold: James Ready’s helping hand

Leo Burnett’s “Help Us, Help You” campaign woos fans and more than doubles business, also picking up the Globe Creative Effectiveness Prize.

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CASSIES Gold: OLG plays a winning hand at poker

The Poker Lotto launch campaign by Due North Communications results in sales that triple objectives.

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CASSIES Bronze: Buckley’s gets mucous ‘up and out’

A campaign from Saatchi & Saatchi catapults the Novartis Consumer Health Canada brand’s new product into a leading position.

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CASSIES Bronze: Boston Pizza finger cooks

A mock cooking show created by Taxi Toronto encourages takeout and delivery, generating a big lift in business.

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CASSIES Bronze: Pepsi MAX mouths off

Nolin BBDO swears by a new Quebec campaign to build the zero-cal product’s business.

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CASSIES Bronze: Kit Kat Chunky gets a big boost

The Nestlé Canada brand recovers from decline with a JWT campaign starring a fun-loving crash test dummy.

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CASSIES Bronze: WRX gets animated

DDB illustrates high-speed performance without speeding for Subaru.

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CASSIES Bronze: Sexy comes standard with 2011 Forester

Subaru and DDB bring back the sumos for another quirky campaign.