Branded Content

Felicity Content Studios Team

Felicity PR creates Content Studios division

The new division and its leadership team formalizes the agency’s branded content offering.

D&AD2

Tech and politics are driving advertising trends

D&AD’s first report finds cultural forces are a major influence on recent creative work.

World Map In Coin Collection

Budgets for content marketing on the rise

NewBase’s global CMO survey shows marketers feel more empowered within their organizations.

lassonde

Lassonde taps Republik

The content and influencer agency will lead initiatives for brands including Oasis, Fruite, Rougemont, Allen’s and Del Monte.

shutterstock_332557964

What’s new in the New Year

Publisher Mary Maddever on the changes to expect to the Marketing Awards, the new AToMiCoN event and more in 2018.

Screen Shot 2017-12-08 at 10.14.06 AM

Drawing tourists via passions

How Destination Canada has been using “passion-based” content marketing to bring new faces to the country.

MAwards

Marketing Awards: The winners

The full roster of Gold, Silver, Bronze and Best of Show honourees from the 2017 Marketing Awards.

VSScreener

Cossette wins big at 2017 Marketing Awards

“VS” and “Bring Back the Bees” take top honours, with Lg2, Sid Lee, Leo Burnett and Rethink also winning Gold.

Michael Letsche

Selling bold ideas up the chain

How a focus on business problems helped BMO take on a risky marketing initiative.

BConExpo17_431

How BMO is fishing where the fish are

One of the bank’s top marketers offers a look at how its partnership with Vice Money came to life.

626383344.00_00_32_01.Still017

When social content does the heavy lifting

Here’s how three brands are laddering up their branded content to make sure it links back to business results.

digitizedadventurer1

Telus assembles a team of storytellers

The telco moves into online docs that highlight the social causes it champions.

SMW1 (1)

The List: Wattpad’s evolving influence

We’re rolling out our choices for the top news-making and innovative companies of the year. Here, we look at the platform’s strategy for global content partnerships.

Carmilla

U by Kotex makes a movie

The popular Carmilla web series will be made into a feature film next year.

hbcteeez

HBC collaborates for beauty

The “You Can” platform brings the in-store makeup artists from multiple brands together for a series of tutorial videos.