Branded Content

Koho-cards

Inside the remaking of a Toronto fintech company

Koho, now controlled by Portag3 Ventures, takes inspiration from Wealthsimple’s “playbook” in charting a new path to growth.

VIB-PodPack-Cans-and-Box

Saving the whales with a killer collab

Better communicating its purpose is how Vancouver Island Brewing is hoping to turn its ‘craft beer for dads’ image around.

conagra-site

Conagra launches online recipe hub

The CPG company is answering consumer demand for meal inspiration with recipes utilizing all of its food brands.

Canadian Tire TFLIC still_2

Canadian Tire crowdsources content

The user-generated content play banks on the brand taking a back seat.

Earning Curve

Interac tunes into audio content

How the debit-payment brand used podcasting to map the shift into B2B marketing.

Wattpad-edit

Wattpad rebrands to reflect inclusive approach

The writing platform is emphasizing the scope of its offering and speaking to its appeal among younger audiences.

the-creative-exchange-530515-unsplash

How to capture consumers with branded podcasts: column

Eighty-Eight’s Fatima Zaidi offers words of advice for how to make sure consumers actually listen to your content.

Felicity Content Studios Team

Felicity PR creates Content Studios division

The new division and its leadership team formalizes the agency’s branded content offering.

D&AD2

Tech and politics are driving advertising trends

D&AD’s first report finds cultural forces are a major influence on recent creative work.

World Map In Coin Collection

Budgets for content marketing on the rise

NewBase’s global CMO survey shows marketers feel more empowered within their organizations.

lassonde

Lassonde taps Republik

The content and influencer agency will lead initiatives for brands including Oasis, Fruite, Rougemont, Allen’s and Del Monte.

shutterstock_332557964

What’s new in the New Year

Publisher Mary Maddever on the changes to expect to the Marketing Awards, the new AToMiCoN event and more in 2018.

Screen Shot 2017-12-08 at 10.14.06 AM

Drawing tourists via passions

How Destination Canada has been using “passion-based” content marketing to bring new faces to the country.

MAwards

Marketing Awards: The winners

The full roster of Gold, Silver, Bronze and Best of Show honourees from the 2017 Marketing Awards.

VSScreener

Cossette wins big at 2017 Marketing Awards

“VS” and “Bring Back the Bees” take top honours, with Lg2, Sid Lee, Leo Burnett and Rethink also winning Gold.