Branded Content

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Canadian Tire crowdsources content

The user-generated content play banks on the brand taking a back seat.

Earning Curve

Interac tunes into audio content

How the debit-payment brand used podcasting to map the shift into B2B marketing.

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Wattpad rebrands to reflect inclusive approach

The writing platform is emphasizing the scope of its offering and speaking to its appeal among younger audiences.

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How to capture consumers with branded podcasts: column

Eighty-Eight’s Fatima Zaidi offers words of advice for how to make sure consumers actually listen to your content.

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Felicity PR creates Content Studios division

The new division and its leadership team formalizes the agency’s branded content offering.

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Tech and politics are driving advertising trends

D&AD’s first report finds cultural forces are a major influence on recent creative work.

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Budgets for content marketing on the rise

NewBase’s global CMO survey shows marketers feel more empowered within their organizations.

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Lassonde taps Republik

The content and influencer agency will lead initiatives for brands including Oasis, Fruite, Rougemont, Allen’s and Del Monte.

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What’s new in the New Year

Publisher Mary Maddever on the changes to expect to the Marketing Awards, the new AToMiCoN event and more in 2018.

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Drawing tourists via passions

How Destination Canada has been using “passion-based” content marketing to bring new faces to the country.

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Marketing Awards: The winners

The full roster of Gold, Silver, Bronze and Best of Show honourees from the 2017 Marketing Awards.

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Cossette wins big at 2017 Marketing Awards

“VS” and “Bring Back the Bees” take top honours, with Lg2, Sid Lee, Leo Burnett and Rethink also winning Gold.

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Selling bold ideas up the chain

How a focus on business problems helped BMO take on a risky marketing initiative.

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How BMO is fishing where the fish are

One of the bank’s top marketers offers a look at how its partnership with Vice Money came to life.

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When social content does the heavy lifting

Here’s how three brands are laddering up their branded content to make sure it links back to business results.