Branded Content

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Verdict: Milk West bites into branded content

How the “Snack Time” series has gained a strong online following among the teenage target.

CanadianTire

Canadian Tire’s content-heavy Christmas

The retailer zeros in on its active family target with a new influencer partnership.

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WWF and Love Nature pair up for branded content

The organization and nature channel’s partnership includes an online content hub about Canada’s watersheds.

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Ford’s weekend adventures

The car co forgoes celebrities in favour of real people in its latest branded content push.

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Travelcuts cuts some film

The travel site launches a documentary festival as part of its shift to being a digital-only brand.

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Shine Influencers launches in Toronto

The new talent management offering aims to help brands better connect with their target demos.

TMNT

Ninja Turtles play with branded content

How Nickelodeon and Walmart are using an episodic online approach to promote the heroes in a half shell.

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Canada Goose’s cinematic journey

How the brand has tapped Canadian film talent for its latest content strategy.

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Tetley signs on for MsLabelled

The web series returns with the tea brand integrated into the fashion comedy.

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Expedia.ca tackles vacation deprivation

The travel site takes on Canadians’ restlessness with a branded content campaign and contest.

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In defence of long-form content

Pound & Grain’s Jackson Murphy and Michelle Knight on why we shouldn’t just let emoji conversations take over.

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Fashion goes in-flight

Holt Renfrew and Air Canada team up to take the retailer’s content to new heights.

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In the jury room with… Google’s Michael Joffe

The juror on why brands need to stop playing nice and what #LikeAGirl could have done to place higher in Branded Content.

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Canada’s four Branded Content wins

Our country takes home two Silvers and two Bronzes in the category.

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Cannes 2015: Navigating YouTube and beyond

Reza Izad, CEO and co-founder of Collective Digital Studios, on the future of collaboration between brands and content creators.