Branded Content

Friends-Netflix

The one where Netflix makes choosing easy on Instagram

Could this Friends stunt be any cooler?

Drift

Capturing everyday success

Twenty2b’s Portrait Project uses wearable cameras to document the less-extreme triumphs of eight women.

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Happy holidays adland!

Strategydaily is closing shop until Jan. 5, and to bid y’all adieu here’s our holiday greeting written ‘specially for you.

expedia

Inside Expedia’s content play

What happens in Vegas won’t stay in Vegas. The travel site is sending seven Canadians to the city of sin for a big content push.

Copied from Media in Canada - BufferFestCarmilla

Kotex’s vampy web series Carmilla goes to season two

After falling “in love” with the story, the Kimberly-Clark brand committed to a 12-episode second season of the series.

Zak_Shaam_Mike

Zulubot: coming to a screen near you

How a four-year-old’s robot sketch inspired Zulu Alpha Kilo’s new content division.

Topdeck

Branded content, gone in 10-seconds

Should companies looking to get into the branded content space consider the uber-popular Snapchat for a series?

storyhive

Telus wants to help you make a web series

With a new four-part “awkward” web series from Cossette, the telco wants to reach a younger creator audience to test out the storytelling space.

creator class

Canon taps the creator community

How does a DSLR maker compete with the smartphone? Ditching ads that fall on “deaf ears,” the brand is taking a back seat by sponsoring content by creators, for creators.

metromaple

Growing local content in Quebec

As part of a pilot program, Metro is creating branded videos that put regional, family-owned food producers front and centre.

F&O

Frank & Oak’s community domination plan

The Montreal clothier blurs the branded content lines between digital and real life.

shutterstock_107136959

The new enablers

Sharing helps consumers process information, so it’s always worth making content people want to pass along, says Aldo Cundari.

Copied from Media in Canada - BufferFestCarmilla

How Kotex became a YouTube exec producer

Why the feminine hygiene brand is working with Carmilla, a transmedia gothic vampire series aimed at reaching millennials.

biotherm

What branded content isn’t

It doesn’t give you a customer. It won’t tell you if you sold more product. And it’s definitely not easy, says Toast’s Alexandre Gravel.

HOTEL

Le Saint-Sulpice’s suite stories

The indie Montreal hotel opens the book on its art-inspired marketing focus, with a novel branded content push.