Branded Content

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BelVita starts well with V

As part of a year-long national campaign, the Mondelez-owned brand is partnering with the Quebec TV station.

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Interac retells history

New digital creative from Zulu Alpha Kilo marks the brand’s push into the branded content space.

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GSP on the silver screen

A documentary about Georges St. Pierre, produced in part by Sid Lee’s production arm, opens Thursday.

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Koodo’s El Tabador to get sitcom treatment

The animated pitchman is part of a proposed half-hour family sitcom, pursuing his celebrity lifestyle in a mansion with an entourage.

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Corona parties on a volcano’s edge

This latest social stunt marks part of an on-going branded content play for the beer brand.

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Sid Lee launches a content division

Joseph Barbieri will helm the new practice, which will focus on creating editorial content for clients.