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Pharmaceuticals get wired

‘TV is not the way to go’ – marketers apply proven methods for reaching doctors to the consumer market

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New flavours flood the fastest growing food & beverage category

Coolers are hot

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‘Fruit is the hero’ in new Post cereal spot

Ingredients come alive

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Shopaholics unite

Campaign spurs excitement for expanded Calgary mall

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A cheaper way to build brands

Study finds adding radio to the mix can grow sales by 30%

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Mott’s Clamato: What’s with the bopping ninjas?

Skip the lame humour and help the consumer envision the purchase

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Holla! Exploiting the urban boom

Canuck marketers find authenticity key to reaching the hip hop kids

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How can you get the most marketing value out of CSR?

The notion that firms need a ‘social licence to operate’ is now firmly entrenched. The problem is doing it strategically.

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Luxury for everyone

Marketers cater to ‘I deserve it’ mind-set with entry-level offerings from high-end brands

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And who?

And 1 finally brings its Mix Tape Tour to Canada – only to find most sponsors have never heard of it

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Sprite Ice slips into sampling

Shocking blue tees, hip hop music and carved ice dispensers aim to hook youth on new flavour

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HSBC U.K.: great creative you can bank on

If we want to break through the clutter and win the battle for people’s dwindling attention, we ought to offer them something. Last month I landed in London’s Heathrow Airport, and was immediately rewarded big-time.

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Private paradise

Private clothing labels are gaining in popularity, and retail outlets are making sure the brand benefits

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Blurring the boundaries

Will retail expansion confuse consumers? Analysts don’t think so

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The Un-American Canadian

Why U.S.-produced ads won’t fly here