Branding

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Tim Hortons – a great Canadian brand?

Strategy should be commended for arranging some excellent speakers for its ‘Brand Building at Warp Speed’ conference held in Toronto March 29 to 30. Sergio Zyman, Alan Middleton and Scott Davis, to name a few, all left me with great stimulus…

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Branding Tips for Speed Freaks

Tease them …

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Retailers plow ahead with new branding campaigns

Whether or not the economy’s headed for a recession, many Canadian retailers are finalizing plans to launch major advertising initiatives this spring. …

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ING builds master brand with

The new television spot for ING Canada raises a number of compelling questions in the course of 30 seconds, not least of which is: What the hell happened to the Dutch guy?…

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Krispy Kreme begins assault on Canada

Few retailers in North America truly understand the importance of ‘The Brand,’ says Roly Morris. But those that do – Starbucks Corp., Gap, Roots Canada – are among the most successful organizations in North America….

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Grocery Gateway builds

What is it?…

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Strong identities few and far between

We thought it was such a simple question….

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Shaw builds brand with

Here’s the thing about television: It isn’t like real life. It’s better….