Branding

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And who?

And 1 finally brings its Mix Tape Tour to Canada – only to find most sponsors have never heard of it

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Sprite Ice slips into sampling

Shocking blue tees, hip hop music and carved ice dispensers aim to hook youth on new flavour

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HSBC U.K.: great creative you can bank on

If we want to break through the clutter and win the battle for people’s dwindling attention, we ought to offer them something. Last month I landed in London’s Heathrow Airport, and was immediately rewarded big-time.

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Private paradise

Private clothing labels are gaining in popularity, and retail outlets are making sure the brand benefits

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Blurring the boundaries

Will retail expansion confuse consumers? Analysts don’t think so

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The Un-American Canadian

Why U.S.-produced ads won’t fly here

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‘Dermocosmetics’ harness Botox hype

New skin-care products tap pharmaceutical channels to tout plastic-surgery results

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What should the beef industry do in the wake of mad cow?

Remember that Tears For Fears song, ‘Mad World’? Scratch that. It’s now a ‘Mad Cow World’ and beef marketers face a stiff challenge in the wake of the first Canadian outbreak of Bovine Spongiform Encephalothapy (BSE) since 1993.

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Steam Whistle goes west

Sponsorship strategy key to becoming a ‘community brewery’ in Alberta too

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This ad is ‘kind of a miracle’

Never apologize. Never explain. Advice taken by virtually every copywriter in history. But a recent New Yorker ad by would you believe General Motors, contains what can only be interpreted as an apology. It bears examination.

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Cell ad silliness: Who stole the dogs?

Somewhere, there is a person who knows exactly how much it costs to provide somebody with a month’s worth of cell phone service in Canada.The person is obviously not talking.

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‘Horsepower war’ revs up

New auto entries focus on performance in response to rising consumer demand

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B.C.’s grape success

Tourism tie-ins grow VQA wine sales by 24%

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Inglewood: hooker central no more

There’s nary a prostitute around Calgary’s Inglewood neighbourhood anymore, as a couple of rednecks discover in a new TV spot by agency Push.

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HBC: From fur to homes to…long distance?

Hudson’s Bay offers long-distance plan