Branding

News

This ad is ‘kind of a miracle’

Never apologize. Never explain. Advice taken by virtually every copywriter in history. But a recent New Yorker ad by would you believe General Motors, contains what can only be interpreted as an apology. It bears examination.

News

Cell ad silliness: Who stole the dogs?

Somewhere, there is a person who knows exactly how much it costs to provide somebody with a month’s worth of cell phone service in Canada.The person is obviously not talking.

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‘Horsepower war’ revs up

New auto entries focus on performance in response to rising consumer demand

News

B.C.’s grape success

Tourism tie-ins grow VQA wine sales by 24%

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Inglewood: hooker central no more

There’s nary a prostitute around Calgary’s Inglewood neighbourhood anymore, as a couple of rednecks discover in a new TV spot by agency Push.

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HBC: From fur to homes to…long distance?

Hudson’s Bay offers long-distance plan

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Lessons from Timmy’s

Branding in Canada, wherefore art thou?

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Athletic footwear marketers combine street, style and sport

It used to be that to sell sneakers, all you needed was a top sports star and a solid performance running shoe. But an onslaught of new and revamped players, some focused on their fashion-forward styling, have been heating up the category in the last few years.

News

Is sub-viral parody of your brand a good thing?

About a month ago, sneaker maker Puma got a huge boost in buzz.
Hipsters, fashionistas and Internet junkies set the message boards ablaze and servers humming by distributing and downloading the greatest print ad Puma had ever conceived. But there was a problem: Puma never commissioned the ad.

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The Fan lets innuendo surpass logic

I have a confession to make. I am addicted to sports radio.

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Baskin-Robbins trades neon for classic look

Baskin-Robbins Canada wants to return to its roots with spring renovations that offer a warmer, ‘mom-and-pop’ atmosphere and less of the ‘neon pink.’

News

ATI makes a play for mainstream gamers

Size doesn’t matter – speed does. In the high-stakes world of graphics processor technology, or video cards, ATI Technologies has just grabbed the lead, which is potentially worth hundreds of millions of dollars. Now it’s faced with the task of exploiting it.

News

McDonald’s tests new formats to counter fast-food fatigue

Change is in the air at the Golden Arches, which is exploring where ‘to take its brand in the future,’ according to Neil Everett, VP marketing at Toronto-based McDonald’s Canada.

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Oppressive sameness plagues car advertising

If most cars (at least within the two or three main categories) are virtually the identical car with a different nameplate, it also appears that car advertising, as found in one, single copy of National Post Business Magazine (April) is now identical.

News

DM (finally) gets integrated

After years of talk about branding and integration, Canada’s top DM shops are actually doing it