C-Suite » strategy

C-Suite

Craftbrewing

Two brewers take on the buck-a-beer challenge

For Ontario breweries with no marketing budgets, it may be the cheapest way to raise awareness.

Report-research-study

$124 billion at risk for companies that fail to remain relevant: study

New research by Accenture outlines the steps companies can take to stay relevant.

Corner Office

Corner Office Shifts: Head of LCBO to step down

A round-up of senior-level changes you may have missed.

FreshCity

How a subscription grocery company is entering retail

Toronto’s Fresh City Farms used data from its ecommerce store to choose its first “true” retail location.

HSBC-marketing

HSBC revamps its airport strategy

The bank is using a new global brand identity to help support its retail goals in Canada.

canneslion

Insights from the 2018 Cannes Creative Effectiveness winners

WARC explores the strategies that helped marketers win the elusive Lion this year.

Marcello Leone -Image

RYU expands its universe

The CEO of Respect Your Universe talks about growing his Canadian upstart into a competitive global force in the athletic-wear category.

Roots-VP

Roots hires VP marketing to support international growth

Pepsico Canada’s Mangala D’Sa joins the retailer to support its efforts to expand further into the U.S.

The missing role at the C-Suite table: the customer

Delvinia’s Steve Mast explains why brands need to bring the voice of the consumer into the boardroom.

Corner Office

Corner Office Shifts: Sephora chief exec heads to Lululemon

A round-up of senior-level changes you may have missed.

kencoleexterior

Kenneth Cole opens first standalone store in Canada

The VP of licensed brands for Haggar Canada honours the past while looking to the future.

shutterstock_125882543

Is your organization ready for its next cyber attack?

A global Gartner CIO survey reveals how prepared companies are to handle one of the biggest impacts on consumer trust.

michellecolour

Spinning a fitness brand into gold

SpinCo’s founder talks about how the Canadian studio is growing and opening new locations despite U.S. competition.

0330bmo2

Why BMO brought Smart Branches to Canada

The bank is exploring ways to utilize its physical branches with a new concept that aims to deliver a better customer experience.

Eat Together

Why PC shifted its ‘Eat Together’ conversation

The CPG brand saw an opportunity to leverage its brand equity and trust to encourage people to eat together at work.