C-Suite

2015 ALDO Community Day

What it takes to go (genuinely) green

How Aldo addressed its direct and indirect emissions across the supply chain to become certified climate neutral.

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Meet the 2019 Brands of the Year

From StrategyDaily: Dig into features on what makes Loblaw, MEC, Ecobee, Ritual, OVO and Frank And Oak each a BOY.

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Are Canadian businesses prepared for cyber attacks?

A survey found many orgs are unaware of PIPEDA obligations and underestimate the impact breaches have on their reputation.

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The Innovation Roadmap

L’Oreal, Telus and RBC’s investment strategies offer lessons on how to lay the groundwork for innovation.

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View from the C-Suite: Caroline Losson laces up her skates

The CMO of CCM is working to bring emotion to the hockey equipment space.

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How CMOs are grappling with shifts in consumer behaviour

In part two of strategy’s MES roundtable, marketers discuss convenience, sustainability and other organizational challenges.

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Calling all brand leaders

Now is the time to vote for this year’s Marketer of the Year and weigh in on the state of the industry.

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What will drive consumers in 2035?

Here are the trends shaping consumer behaviour over the next 15 years, as heard at the Marketing Evolution: C-Suite Summit.

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Marketers invest in ‘what works and what converts’

A new Gartner survey finds chief marketers remain positive about their budgets, despite negative economic headwinds.

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Marketing shifts from the view of the CMO

From the C-Suite Newsletter: In a roundtable talk, marketers share how they’re adapting to the changing consumer landscape.

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Behind Ebates’ years-long transition into Rakuten

How the digital rebates company is driving awareness in Canada after its 2014 acquisition by the Japanese conglomerate.

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View from the C-Suite: Samsung wants to be a cultural enabler

CMO David Allard explains how working with influencers helps further the brand’s “do what you can’t” positioning.

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A marketer’s balancing act: privacy vs. personalization

Why and how brands can create targeted experiences while maintaining ethics and consumer trust.

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The benefits of a pre-arrival strategy for newcomers

Moving2Canada’s Gideon Lin explains how brands can win with immigrants before they even arrive.

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View from the C-Suite: BonLook finesses its retail strategy

CEO Sophie Boulanger explains how the company landed on the Growth 500 list with five-year growth of 1,994%.