C-Suite

Dogtopia

View from the C-Suite: Why ‘pet parents’ send their kids to doggy daycare

With plans to add several locations next year, Dogtopia is wagging its tail at owners’ willingness to invest in pet care.

P&G

P&G’s Marc Pritchard sees a $1 billion growth opportunity

There’s a ten-figure reason the CPG co. is investing in multicultural marketing, writes Ethnicity Matters’ Howard Lichtman.

Wolfpack-crowd

Toronto Wolfpack’s play for attracting fans

From the C-Suite newsletter: The team has piqued fan interest by offering “a party with a rugby game in the background.”

007_DATA-TECHNOLOGY_City-data-points

How Warc sees 2020 playing out for marketers

The company’s annual guide expects to see AI gain further traction and data privacy become even more important for brands.

Edward Leon

View from the C-Suite: Leon’s aims to be trendier

The retailer continues to roll out smaller stores, in-store tech and a more fashionable image in an attempt to attract new customers.

5G

Three ways 5G will alter the marketing landscape

The wireless tech is primed to create opps in market research, qualitative data and VR, writes Delvinia’s Steve Mast.

Vans

Customization and the role of ‘social distance’

New research from UBC undermines common assumptions about why shoppers will customize products a certain way.

Andy O'Brien_M&M

View from the C-Suite: M&M Food Market eyes expansion, alt-proteins

From distribution deals with convenience and pharmacy to ventures outside of Canada, nothing is off the menu, says CEO Andy O’Brien.

lowesstorefront

Do closures at Lowe’s spell the end of the DIY era?

From the C-Suite newsletter: Experts weigh in on the home improvement retailer’s decision to shutter 34 stores.

Dell-main

View from the C-Suite: Dell aims for the moon on CSR

Dell’s chief responsibility officer unpacks what’s behind the tech company’s ‘moonshot’ social impact goals for 2030.

Vince Guzzo

Can a family name take on Cineplex?

How Quebec-based Guzzo Cinemas plans to expand in the west with its large scale entertainment complexes.

Ritson

Mark Ritson on the ‘brilliant piece of BS’ D2C might be

From the C-Suite newsletter: The pundit also weighs in on how to utilize emotion and balance awareness with performance.

ChineseCanadians

The opportunity in Singles’ Day (and other Chinese shopping festivals)

A new Chinese Canadian consumer survey by Vividata shines light on the cohort’s habits during major shopping occasions.

Corner Office

Corner Office Shifts: Tim Hortons, Sleep Country, Birks Group

A round-up of senior-level executive changes you may have missed.

Jeff Klein headshot

View from the C-Suite: Little Caesars delivers without delivery

Why the take-away QSR has brought its Pizza Portals to Canadian restaurants.