C-Suite

Working Group analyzing Reports

Majority of digital marketers begin in other disciplines

A report by BrainStation lays out executives’ hiring priorities as they look to bolster their digital capabilities.

Toys -R- Us -Canada- Ltd--One of Canada-s coolest jobs has been

Toys “R” Us evolves chief play officer role for digital age

The toy retailer’s fifth child ambassador will lend authenticity to the brand through a more robust social and digital presence.

Corner Office

Corner Office Shifts: RBI, Knixwear and Bestseller

A round-up of senior-level changes you may have missed.

Mindfullness

Insights from Isobar’s 2019 trends reports

From mindfulness to emotion-driven marketing, here are some the forces shaping the industry over the next year.

Corner Office

Corner Office Shifts: L’Oreal, SkipTheDishes and Koho

A round-up of senior-level changes you may have missed.

Results

Shift to performance-based fees can improve client-agency relationships

WFA survey finds more clients are using the model and seeing value in agencies’ work.

49th Parallel Coffee-2

49th Parallel Coffee Roasters’ relationship-focused approach

How the Vancouver company’s commitment to quality coffee (and people) has led to rapid growth.

Motusbank

Meridian goes national with launch of Motusbank

The Ontario credit union will not leverage its brand to launch the digital-only subsidiary this spring.

Corner Office

Corner Office Shifts: Caroline Losson moves to CCM

A round-up of senior-level changes you may have missed.

executives-study-research

CEOs pessimistic about global economic growth

PwC’s annual survey of chief executives reveals a decline in confidence compared to last year.

Sleep-Country

Inside Sleep Country’s plans for mattress dominance

The brand’s business development officer shares his predictions for the future of beds-in-a-box.

MEC-2

MEC goes experiential with adventure travel arm

The outdoor gear co-op is testing branded travel experiences to create deeper connections with its members.

FoodGuide

How will the industry address the new Food Guide?

The meat and dairy sectors face challenges as Health Canada recommends more plant-based proteins.

Corner Office

Corner Office Shifts: New presidents at IKEA and Ford Canada

A round-up of senior-level changes you may have missed.

Team Building

Building your marketing team for the future

The Intercept Group’s Andrew Au outlines five things senior marketers can do to lead successful teams through digital disruption.