C-Suite

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View from the C-Suite: Ecobee gets aspirational

CMO Jackie Poriadjian-Asch says the smart home company has positioned itself around data sharing and control of the home.

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A look at Tim Hortons’ yearlong turnaround

Could the opening of a new innovation cafe be the next big step in the coffee chain’s revitalization efforts?

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Innovation Monitor: P&G pursues sustainable diapers

The CPG co is developing recyclable absorbent diapers as part of its broader sustainability goals.

Corner Office

Corner Office Shifts: Philips Canada, IKEA, Cougar Shoes

A round-up of senior-level executive changes you may have missed.

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Inside Purolator’s five-year growth plan

VP of marketing Ramsey Mansour discusses how a $1 billion investment will help the courier company remain competitive.

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Social Lite Vodka continues to innovate

Five years in, chief growth officer Neetu Godara reflects on driving growth in RTD with new products and a grassroots campaign.

Reunion

Reunion Coffee balances purpose and profit

How the craft roaster has built its business model around sustainability, from ethical sourcing to local retail distribution.

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Innovation Monitor: Amazon launches drop collections

The ecommerce giant has introduced influencer-inspired clothing lines as it looks to redefine itself as a fashion leader.

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BMO looks to redefine its purpose

Head of marketing Catherine Roche writes about the vision and process that led to new commitments at the bank.

Corner Office

Corner Office Shifts: Lassonde, Tilray and Wealthsimple

A round-up of senior-level executive changes you may have missed.

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The Disruptors: Surex brings AI to insurance brokerage

The Alberta-based online broker is investing in tech and its brand after landing on the Growth 500 last year.

Hyundai

Hyundai’s turnaround strategy comes to fruition

Director of marketing Lawrence Hamilton shares how a three-year transformation of its marketing strategy has begun to pay dividends.

Executives

Does corporate structure impede business strategy?

A new CMO Council survey finds nearly half of marketers feel they are missing out by not maximizing engagement locally.

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How New Balance became king of the rebrand

The athletic co’s Patrick Cassidy, global director of consumer marketing, on building off the Kawhi Leonard marketing fun.

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View from the C-Suite: Pizza Pizza goes beyond the promotional

One year into her role as VP marketing, Alyssa Huggins discusses leading product and marketing innovation for the brand.