C-Suite

BRPCustomer

Anne-Marie LaBerge’s quest for a more human brand

BRP’s search for more unified branding looks to better connect with its fans and find new business opportunities.

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Are marketers ignoring the aftermarket?

Marketers see value in tending the after-purchase experience but don’t have the authority to do so.

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Gender and racial diversity in C-suites remains elusive

A new survey of more than 200 businesses finds women still face an uphill battle to reach senior-most roles.

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BMO Financial names new chief digital officer

Brett Pitts, previously stateside at Wells Fargo, joins the bank to help it develop digital experiences.

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CMOs plan to boost digital spend

But Gartner also reports just 15% of marketing execs expect a significant budget increase next year.

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Deloitte’s five habits of highly successful CEOs

Twenty-four executives from overperforming global brands weigh in on the traits that keep them future-proof.

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Some advice for Lyft: focus on your drivers

As the ride sharing service readies its Toronto debut, Hailo’s former president says brand ambassadors will be key.

Executive

Will CX trump marketing in 2018?

Frank predictions from global consultancy Forrester suggest big changes for brand leaders.

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Canadian execs form new gender equality alliance

Seven organizations team up to help corporations support and promote female leaders.

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HBC gets a CMO

Milton Pappas will lead the retail company’s “Marketing Centre of Excellence” in the newly created role.

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Moya Brown heads to Investors Group

The longtime Campbell’s marketer has taken on a brand strategy leadership role at the financial company.

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Van Houtte ventures beyond Quebec

Keurig’s Caroline Losson on using chefs as inspiration for the brand’s renewed marketing efforts.

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Tim Hortons named most authentic Canadian brand

Cohn & Wolfe adds Canadian consumers to its global 200-brand study for the first time.

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Stereotypes of older consumers might spell missed opportunity

Are marketers leaving money on the table?

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A&W’s Susan Senecal to take over as CEO

The former CMO will take over leadership of the QSR following Paul Hollands’ retirement early next year.