C-Suite

Working Group analyzing Reports

Weighing traditional marketers against ‘CMO collaborators’

Research by Accenture Interactive explores the benefits of C-Suite collaboration.

Simons-main

Simons partners with artisans on ecommerce strategy

The Quebec retailer’s Fabrique1840 site builds off its existing capabilities and extends its reach outside of fashion.

Koho-main

Koho recreates a 1950s love story through brand partnerships

How the fintech company used an Instagram series to evolve the money conversation.

Car commercial

Does the isolation effect remain relevant today?

Manning Gottlieb OMD’s Richard Shotton explores the scientific case for breaking category norms.

TIFF-Aurora

Why brands are creating arts-driven experiences

Consultancy MassivArt’s CEO explains why more marketers (in Toronto especially) are activating their brands through art.

Corner Office

Corner Office Shifts: New marketers at Tourisme Montreal, Food Basics

A round-up of senior-level changes you may have missed.

asche

Brewing up emotion still king for ex-Tim’s CMO

Telling moving brand stories is as relevant today as it was in the ’90s, say Upstream’s Bill Moir and Paul Wales.

American Apparel

American Apparel shifts to inclusive messaging

Following its acquisition by Gildan Activewear last year, the retailer re-enters Canada focused on diversity and inclusion.

amd@dosist.com

How Dosist is marketing a brand not available in Canada

The company is promoting its vaporizer pens with a wellness-driven campaign.

IG 2

Investors Group rebrands to better reflect its value proposition

Now known as IG Wealth Management, the brand launches its biggest campaign to date to help improve consumer perception.

CMO Research

The majority of CMOs have not recently evolved their strategies: report

Senior marketers have been slow to adapt, according to new research by the CMO Lab.

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Time to vote in the Marketer and Agency Surveys

The deadline to weigh in on the state of the industry (and win tickets to Agency of the Year) has been extended to Oct. 12.

Andrea

Three global drivers of consumer trends today

At strategy’s Marketing Evolution: C-Suite Summit, WGSN’s Andrea Bell delved into the trends shaping the industry come 2020.

York-Certificates

York University looks to fill a gap

The university has created programs in response to high demand for digital and content marketers in the GTA.

Kevin O'Brien

Transforming Weight Watchers in Canada

President Kevin O’Brien explains how WW’s new branding falls within local wellness trends.