C-Suite

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Tim Hortons takes coffee-centred approach under new CMO

Burger King’s former global CMO Axel Schwan discusses the new campaign and its focus on the brand’s coffee-making process.

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Harry Rosen updates its look

The retailer evolves alongside menswear trends with its first TV ads and a campaign supporting a made-to-measure brand.

Bari Harlam

Bari Harlam named CMO at HBC

Having filled marketing positions at CVS and BJ’s Wholesale, the new exec replaces Milton Pappas, who has left the company.

Jim Little

Corner Office Shifts: Jim Little to leave Shaw

A round-up of senior-level executive changes you may have missed.

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How Samsung won back consumer trust

Experts weigh-in on the electronics co’s rise in brand trust surveys, and offer insight on how Tim Hortons can replicate its success.

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BEworks’ scientific approach to marketing challenges

Interbrand veteran Carolyn Ray joins the Toronto-based firm, which uses science to solve business problems.

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Corner Office Shifts: High Liner’s new CEO

A round-up of senior-level executive changes you may have missed.

Karen Sterling

Karen Sterling’s plans for Giant Tiger

The VP of marketing discusses what’s next for the retailer after overhauling its fashion merchandising strategy.

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Fast Facts: Data, experience top WARC worry list

The annual survey of global brands and agencies point to voice interfaces as a big obstacle to tackle.

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Budgets for content marketing on the rise

NewBase’s global CMO survey shows marketers feel more empowered within their organizations.

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Corner Office Shifts: PwC Canada’s new CEO

A round-up of senior-level executive changes you may have missed.

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In the kitchen with Bob Park

How the GE marketer is whipping up a digital-first strategy that even the U.S. arm of the appliance brand has its eyes on

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Corner Office Shifts: Air Canada’s new connection exec

A round-up of senior-level executive changes you may have missed.

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Fast Facts: Old data trumps big data for many CMOs

Despite broadening data resources, a survey shows brand leaders prefer old standards over deeper dives.

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Former RIM exec Anthony LeBlanc lands at Modern Leaf

The cannabis brand’s new CEO keeps it nimble, relying on experience from the tech sector to get ready for recreational legalization.