C-Suite

Scotiabank Arena_July 2018_NIGHT SHOTS  Scotiabank Arena-0292

Strategy’s most read of 2018: C-Suite

Here are the stories that caught the eye of senior marketers this year.

Staples Canada Inc--Meet the New Staples Canada

Staples adopts a “learning and working” ethos

The retailer’s new strategy places renewed focus on driving connections in its bricks-and-mortar stores.

Manulife-main

Manulife marketing goes global, but aims to keep it simple

Global CMO Gretchen Garrigues says the new branding is just the tip of the iceberg for the now customer-centric company.

Corner Office

Corner Office Shifts: New CMOs at Scotiabank, Samsung

A round-up of senior-level changes you may have missed.

BondLoyaltyReport2018

Focus is the future of loyalty

Consumers are increasingly drawn to programs built around an aligned brand and personalized experiences.

LeCoq

Sporting Life Group’s new CMO on leading two sport retail icons

Frederick LeCoq talks leading marketing efforts for both Golf Town and Sporting Life.

hand

How much do digital marketers rely on agencies?

Annual CMA research explores the reasons many marketers were keen to outsource resources in 2018.

Diversity2

How to win with visible minorities in Canada

Barrett and Welsh CEO Ishan Ghosh lays out three principles to consider when approaching multicultural marketing.

Yves-Influencers

Yves Veggie Cuisine embraces ‘flexitarian’ strategy

The brand looks to expand its audience as more people adopt plant-based diets.

Canadian Marketing Association-Destination BC-s Maya Lange Named

Maya Lange transforms tourism marketing in B.C.

The CMA’s 2018 Marketer of the Year leads a powerful network of tourism brands that have evolved with the times.

Corner Office

Corner Office Shifts: New leaders at Sobeys, Tangerine

A round-up of senior-level changes you may have missed.

Toys R Us

Targeting the next gen of Toys ‘R’ Us kids

The toy retailer reminds Canadians it’s still open for business with its first marketing push since its U.S. parent company went under.

Innovation

Companies struggle to turn innovation into value

New research by Accenture finds that an incremental approach to innovation fails to deliver above-average growth.

Indochino

How Indochino prepares for Black Friday

The men’s retailer’s cross-functional planning committee helped turn the sales event into one of the biggest days in the company’s history.

AirCanada

Air Canada exports its patriotic message

As part of its ongoing Fly the Flag initiative, the airline created a basketball experience for young players in Mumbai.