C-Suite

GillianRiley

View from the C-Suite: Tangerine’s Raptors marketing a slam dunk

President and CEO Gillian Riley discusses the halo effect of the team’s success on the digital bank.

Nuun Sport

The Disruptors: Nuun’s push into the hydration category

How the company targets all “sweat” enthusiasts and is entering the daily wellness segment with new product innovation.

Corner Office

Corner Office Shifts: Fizz, Canopy Rivers and Aviva

A round-up of senior-level executive changes you may have missed.

Fjallraven

Inside Fjallraven’s Canadian expansion

The Swedish hiking and adventure company is quickly bringing its premium sustainability mission to Canada.

IKEA-Museum

IKEA refines its collaboration strategy

How the home decor retailer used its latest Art Event to generate buzz and sell ‘accessible’ rugs to the fashionably inclined.

Corona

Corona brings sustainability efforts to Canada

The global beer brand will run shoreline clean-ups and remove plastic from packaging as part of its broader eco goals.

David Goldstein

View from the C-Suite: Destination Canada goes all in on data

CEO David Goldstein explains how Canada’s new “For Glowing Hearts” brand complements the tourism agency’s data-driven strategy.

disruption__KPMG

Canadian CEOs less confident than in 2018

A KPMG survey shows that emerging technology and talent shortages are also undermining disruptive appetites.

Corner Office

Corner Office Shifts: Indigo, Deloitte and Aphria

A round-up of senior-level executive changes you may have missed.

PivotFurniture2

The Disruptors: Pivot brings subscriptions to furniture

The founders of the Saskatoon startup believe there’s a market for rental furniture waiting to be tapped.

rawpixel-4

Looking beyond the Big Idea

Experts weigh in on how the agency search process is changing and what marketers want from their creative partners today.

Endy-Founders

View from the C-Suite: Endy stays the course under Sleep Country

Co-founder and CEO Mike Gettis says the brand remains focused on keeping true to its roots while rolling out its bricks-and-mortar strategy.

Agency search

A misguided response to a long-standing problem

Consultant Stephan Argent questions whether “naming and shaming” clients is the best route to fixing the RFP process.

CMA NXT

How the CMA and RBC plan to tackle talent challenges

The association has partnered with the bank to launch a program geared at connecting employers and recent marketing graduates.

Tim Hortons-Tim Hortons- to add 100- Plant-Based Beyond Meat- Br

Innovation Monitor: Tim Hortons adds Beyond Meat to its menu

What the coffee chain’s trial run means for the future of plant-based meat alternatives.