C-Suite

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Marketers look ahead to ‘legalization 2.0′

With new regulations on the horizon, how can brands win over millions of consumers who are thinking about entering the category?

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Innovation Monitor: Will Foot Locker set trends with Greenhouse?

The retailer aims to get ahead of sneaker culture via a new incubator-cum-consultancy.

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Inside the remaking of a Toronto fintech company

Koho, now controlled by Portag3 Ventures, takes inspiration from Wealthsimple’s “playbook” in charting a new path to growth.

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IKEA Canada constructs a brand for the future

As the popular retailer faces stiff competition, it’s building new in-store and online experiences (no Allen key needed).

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View from the C-Suite: Corby distills a premium gin strategy

How the company is building off renewed interest in gin, launching a strategy for Ungava that’s based on millennial consumption habits.

Creative Data

On adding a slice of data to your marketing sandwich

Subway’s Cristina Wells praises brands that have embedded data and insights into all functions of the marketing value chain.

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View from the C-Suite: Flow taps the power of celebrity

How founder and CEO Nicholas Reichenbach plans to overtake the brand’s chief competitors in premium packaged water.

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The Disruptors: Thirsty Naturals works outside gender binaries

The new line of all-natural hygiene products aims to fill a void in CPG.

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The seven deadly sins of tourism marketing

David Goldstein, CEO of Destination Canada, says the quest to find what you want starts with acknowledging what you don’t want.

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Tracing Lululemon’s (ambitious) next steps

What the unveiling of a new concept store in Chicago reveals about the apparel company’s strategy here at home.

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Aviva walks the CSR talk

The insurance company is using its data to not only identify road safety issues, but to find solutions too.

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View from the C-Suite: Cougar Shoes blends fashion and function

The footwear brand’s new VP marketing talks about growing awareness in a highly promotional retail environment.

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The Disruptors: Sonder brings tech-enabled hospitality to Canada

The company offers premium experiences for guests in the short-term rental market.

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View from the C-Suite: K-Swiss outfits the next gen of CEOs

In an unconventional move, the sneaker brand spent the last two years labelling itself as the shoe for entrepreneurs. And it’s paying off.

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Tips on building a successful in-house agency

Four industry vets weigh in on the evergreen trend and offer advice on the challenges of getting (and keeping) creative talent.