C-Suite

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Bolstering defenses ahead of a brand crisis

With several companies dealing with public perception issues, experts say brand building buys time in a crisis.

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What’s new in the New Year

Publisher Mary Maddever on the changes to expect to the Marketing Awards, the new AToMiCoN event and more in 2018.

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2018 Marketers of the Year

Defying fear, marketing norms and perceptions, here’s how these brand leaders won share and media buzz.

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2018 MOY: Building the new SickKids

How Lori Davison’s passion for brand strategy is helping the foundation take on its most ambitious goal ever.

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2018 MOY: Marie-Claudel Lalonde’s winning odds

The Loto-Quebec marketer’s bet on entertainment-based millennial marketing is paying out in spades.

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2018 MOY: Breaking bread with Andrea Hunt

How the Weston marketer revitalized her brands and reversed declining perceptions of baked goods.

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2018 MOY: How to hack it on the global stage

HP’s Esteban Davila proves that fortune favours the brave as the marketing head pushes for more Cancon with global impact.

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2018 MOY: Keeping the momentum

Kruger’s brands already lead the market, but Nancy Marcus has stayed busy future proofing and building love for new segments.

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BonLooks stays focused on the gap

How an eyewear design and retail upstart is building its brand in an industry of global goliaths.

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The Quickfire: Under Armour’s Courtney Carlson

For its first time as an Olympic sponsor, the brand is showcasing new products for consumers and athletes.

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Jean Richer joins Up Cannabis

The former Acosta exec takes on a business strategy role as more marketing talent flows into the marijuana market.

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Canada’s board rooms remain mostly male: survey

Women make up just over 22% of positions, virtually the same number as last year.

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Marketing C-Suite’s most-read stories of 2017

The stories that caught readers’ attention and the senior-level appointments that made waves.

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Audi Canada announces a new president

Giorgio Delucchi takes over as the luxury auto brand continues to increase sales and share in Canada.

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Kevin O’Brien to lead Weight Watchers

The former Aimia exec tackles the company’s ongoing digital transformation as its new president and general manager.