C-Suite

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Saje extends community focus to social video

Company co-founder Kate Ross LeBlanc explains how building community can build business.

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Tokyo Smoke’s direct approach to uncertain regulation

As one of many brands looking to play in the legal cannabis market, the retailer keeps consumers engaged one-to-one.

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Gaz Metro rebrand a response to stakeholders

Those inside the Quebec energy business wanted a brand that better reflects its investment in renewables.

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CSR offers more risk than reward for CEOs: study

An academic analysis shows social responsibility investment tilts the scales on CEO termination.

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Nestle is looking to get louder

The ‘historically quiet’ company found unlooked-for affection in Canada, which it intends to leverage.

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Fast Facts: The disconnect between C-suite and IT

A global CIO study suggests a gap between the C-suite’s expectations and IT’s ability to deliver.

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Second Cup wants coffee craftsmanship to be experienced

The Canadian cafe chain spent months improving its coffee, but don’t expect much advertising to tell you that.

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Anne-Marie LaBerge’s quest for a more human brand

BRP’s search for more unified branding looks to better connect with its fans and find new business opportunities.

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Are marketers ignoring the aftermarket?

Marketers see value in tending the after-purchase experience but don’t have the authority to do so.

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Gender and racial diversity in C-suites remains elusive

A new survey of more than 200 businesses finds women still face an uphill battle to reach senior-most roles.

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BMO Financial names new chief digital officer

Brett Pitts, previously stateside at Wells Fargo, joins the bank to help it develop digital experiences.

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CMOs plan to boost digital spend

But Gartner also reports just 15% of marketing execs expect a significant budget increase next year.

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Deloitte’s five habits of highly successful CEOs

Twenty-four executives from overperforming global brands weigh in on the traits that keep them future-proof.

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Some advice for Lyft: focus on your drivers

As the ride sharing service readies its Toronto debut, Hailo’s former president says brand ambassadors will be key.

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Will CX trump marketing in 2018?

Frank predictions from global consultancy Forrester suggest big changes for brand leaders.