C-Suite

Peter Housley -1

Indochino evolves its CMO role

Retail and online revenues now fall under Peter Housley’s single strategy.

Reitmans -Canada- Ltd - -PR--Reitmans -Canada- Limited welcomes

Reitmans names its new CMO

Former Dynamite and Yellow Pages CMO Nicolas Gaudreau takes the helm at the retail company.

arrowup

Fast Facts: CMOs may be drowning in data

A biannual CMO survey shows spending is moving towards data, but hiring is again a priority.

Air Canada See Canada Campaign (1)

Verdict: Air Canada’s social 150 push

The air carrier’s head of brand on the strategy behind its most successful social campaign to date.

JeffMarshall1c

Jeff Marshall named chief marketer for Street Capital

The former head of Scotiabank’s Digital Factory joins another of the bank’s alumni, Duncan Hannay.

AE1

Addition Elle gets serious about U.S. expansion

An ecommerce portal for the retailer’s American fans signals new investments to capitalize on past success.

Copied from Media in Canada - Shutterstocksmartphone

Want to reach younger consumers? Try email

Adobe’s new email use survey shows younger consumers still engage with this older medium.

EH1

eHarmony’s fine line between simplicity and complexity

A new visual identity and retro media plan were on Grant Langston’s to-do list the moment he became CEO.

pexels-photo-267389

Fast Facts: Dishonesty’s social repercussions

A survey from Sprout Social shows customers see social as a means to keep companies accountable.

0D4_7713 (2)

DanoneWave calls sustainability ‘the future of working’

Benefit corporation? B-corp? Here’s the CSR cred the new dairy giant is chasing.

Knit

Canada Goose’s CMO talks venturing beyond the parka

Jackie Poriadjian-Asch on why knitwear is the next step for the expanding brand.

MelittaPourOver

Melitta’s old-school play in the home coffee game

The century-old brand makes a new foray into a growing, highly competitive market with a simple product.

pexels-photo-280253

Marketers are facing a responsiveness gap

Everyone wants to be agile, right? Here’s what CMOs say is holding them back.

SonnetX1

Sonnet’s new boss wants marketing to drive growth

Roger Dunbar wants the online insurer’s strong launch campaign to translate into a scaleable, nimble organization.

Napier

Taking spending to the streets pays off: column

Napier Simpson’s experiment shows shareability can drive results, even with smaller budgets.