C-Suite

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What’s next for Second Cup?

Following the exit of its CEO, the brand – and industry watchers – discuss what’s ahead.

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Sleep Country’s slow-and-steady digital approach

The retailer’s business development chief on why it isn’t under major threat from the Caspers of the world.

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Canada’s most reputable corporations a stable bunch

Leger’s annual consumer survey shows trust is long-lasting but easily lost.

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The Quickfire: Why Steam Whistle leaves money on the table

The Toronto indy brewer forgoes a popular, proven strategy in favour of focus.

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Where to find growth and opportunity in ecommerce

A new survey from KPMG bids brands to help Canada catch up to the global market.

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Fast Facts: CMOs seen as team builders

The latest CMO Pulse shows marketers are still fighting for digital change.

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The Keg wants to mark an occasion with millennials

A new campaign from KBS invites younger diners in for after-work drinks.

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Fast Facts: Measuring ‘short-termism’ in marketing

Researcher Peter Field illustrates the rise of the short-term at the expense of long-term gain.

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Vancouver Island Brewing’s journey to avoid the middle

How the craft beer brand is reviving its product, culture and marketing to drive relevance with a younger demo.

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MEC tops ‘most reputable’ brand ranking

The outdoor equipment retailer debuts atop the Reputation Institute’s annual list, alongside Google.

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Wiser’s moves up-market to follow drinkers’ dollars

Corby’s Keeshan Selvakumar goes for the whitespace in the brown liquor business by investing in premium.

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What’s going on at Kraft Heinz?

Brian Kerr talks post-merger culture, rocking foundations and betting on product innovation.

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Taco Bell, beer and the battle for diners

Restaurant growth in Canada is flat, so Taco Bell is changing its brand to bring more millennials through the door.

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Fast Facts: Tweaking ecommerce spend for retention

A case to shift mobile spending away from acquisition-only.

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WFA survey reveals battle of the briefs

The biggest brands and the biggest agencies see integrated campaigns coming together in very different ways.