C-Suite

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Enercare’s data renaissance

An expanding company with legacy systems finds itself in the middle of a total tech overhaul.

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Fast Facts: The changing role of the CEO

KPMG’s latest CEO survey shows many are investing in an expanded personal skill set.

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Betsey Chung is TD’s new Canadian banking CMO

Chris Stamper shifts to a new executive role while a BMO vet joins the organization.

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Sun Life takes sustainability beyond the environment

For Melissa Kennedy, sustainability is as much about the company as it is about the earth.

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L’Oreal Canada’s new CMO has digital priorities

Stephanie Binette’s plan for moving the beauty brand deeper into digital and consumer relevance.

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Tim Hortons’ plan for its multi-agency model

Thinking of expanding your agency rosters? Tim Hortons’ head of marketing gives you the pros and cons.

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Cara’s quest for relevance

Using in-house expertise and market insights to connect with diners and stay competitive in a cut-throat business.

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The challenges on the horizon (video)

Lucie Greene, a futurist and the global innovation leader at JWT, points to the big challenges waiting for the industry.

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Canadian marketers see value in Cannes Lions

Why brand leaders are travelling to France to help their business.

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Lessons from abroad: The insight hunter

McDonald’s Antoinette Benoit employs a dynamic approach to making the global brand work in Canada. (Online Exclusive)

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The internal and external challenges of sustainability branding

It’s a big CSR focus, and Frances Edmonds is helping HP Canada build its brand around it.

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Lessons from abroad: The relationship crafter

Former Kraft marketer Julian Franklin brings decision-making and consensus-building home from the U.S. (Online Exclusive)

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Fast Facts: Focusing on customer retention

Profit takes a back seat to retention in a new Calabrio global c-suite study.

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Lessons from abroad: The holistic thinker

How a stint in Switzerland helped inform Christine Jakovcic’s approach to collaboration.

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CMA launches chartered marketer accreditation

The new designation aims to bolster the professionalism of the industry.