C-Suite

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Secrets to success in cannabis marketing

48 North’s Alison Gordon talks to marketers about how to build brands in an uncertain industry.

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Corner Office Shifts: Changes at WestJet and Swoop

Plus, Shopify spots new leadership as founding executives move on.

Phivida Holdings Inc--Phivida Appoints Former Red Bull President

Former Red Bull, Sid Lee exec named hemp co CEO

Phivida hires James Bailey to team up with former colleague Mike Cornwell and expand its hemp-oil infused brand

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Fast Facts: CMOs see talent as key to growth

The American Marketing Association’s bi-annual survey also shows analytics budgets should go up.

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The Quick Fire: Labatt’s health and wellness push

Todd Allen explains what it means to be more than a beer company.

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Data is the key to future consumer interaction

As painful as it can be, PHD’s Craig Atkinson says companies need to share data internally to be future-ready.

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Consulting an (ex)marketer

Accenture’s Jennifer Steckel Elliott on creativity, technology and the promise of personalization.

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The Quick Fire: RYU’s community vibe

Marcello Leone explains how his athletic apparel co. can get glitzy at the Globes, but stay rooted in the community.

AN8 Inc--NKPR President and Founder Natasha Koifman - Entreprene

Corner Office Shifts: A PR boss moves into angel investment

A round-up of senior-level executive changes you may have missed.

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Internal promotion remains rare for CMO jobs

A new study of top-level marketing appointments shows most companies still look beyond their own walls.

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The nature of change for c-suite marketers

Part three of strategy’s CMO discussion on generalists vs. specialists and the speed of innovation.

ECommerce

New faces, new money at Frank & Oak

Executive leaders at the internet-born fashion retailer are steering it towards stronger e-commerce.

MES RoundTable 1

Getting to the ‘why’ behind the numbers

In part two of our C-Suite Summit roundtable, we hear the case for contextualizing data and making better use of PR.

Executives

Canadian CEOs ‘optimistic’ about growth in 2018

A report by PwC finds economic stability and new trading opportunities are keeping heads held high.

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The risks of hyper-relevance

Accenture research suggests trust precedes personalized customer experiences, and trust is hard to earn.