C-Suite

SilvioLeonardi

Timex aims for the unexpected

Disrupted by massive competitors, Silvio Leonardi advocates for cautious innovation to find new customers.

Michael Letsche

Selling bold ideas up the chain

How a focus on business problems helped BMO take on a risky marketing initiative.

Chart-Up1

Fast Facts: Innovation’s expectation gap

Many companies think they’re innovating fast enough, but consumers disagree.

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The risks of being too customer-focused

Canadian companies support tech’s role for the consumer, but does that leave money on the table?

IkeaLights

Insights of the Week: The IKEA-ifying of connected homes

Plus, Canada’s mixed-platform internet use tweaks one brand’s marketing message.

Doolan

Jason Doolan to leave General Mills

The seasoned marketer is set to retire after putting a bit of soul in the cereal bowl.

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Inside 3M’s quest to be both big and fast

Erin Craven is reinventing her marketing department, using centralization and automation to catch up to customers.

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Fast Facts: Real-time reactions slowed by old world methods

Unconnected legacy systems and budget limitations are holding marketers back.

GetOut1

Purpose, now more than ever: column

BBDO’s Thomas Kenny shows pop culture has come out swinging in the Age of Trump. Marketers should too.

Executive

CMO average tenure dips again

After a decade of increasing stability, U.S. marketers lose ground. But what about Canadian brand leaders?

AdRem2

The rooster reaches from bottom shelf to eye level

Caffeine pills sit low down in the drug and natural health aisle, but Wake-Ups’ Patrick Marshall is aiming higher.

VieRose

La Vie en Rose modernizes its approach by listening

The Quebec lingerie retailer rebuilt its marketing team and discovered new consumer insights about its product.

Chart-Up1

Fast Facts: Analytics rarely central for Canadian firms

New survey of large-scale businesses finds pain points for integration and how leaders use their data.

Agropurscreener

The benefits of masterbranding

Agropur’s Francis Viau says a second vehicle for branding helps the little guys and lets retail brands stay their course.

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Should the CMO own disruption planning?

Without a plan, CEOs and CMOs are hampering their own companies’ future proofing.