C-Suite

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CMA launches chartered marketer accreditation

The new designation aims to bolster the professionalism of the industry.

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TD gets ‘ready’ for change

CMO Theresa McLaughlin on the bank’s upgraded green chair and refreshed positioning.

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Are men Lululemon’s billion dollar opportunity?

“This Is Yoga” carries forward CEO Laurent Potdevin’s ambitions for growth.

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Lessons from abroad: The builder of common ground

How Labatt’s Todd Allen took his Canadian experience building integrated platforms around occasions to the global level.

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Meet Hubba’s first CMO

Danielle Brown is building out the marketing department at the tech company as it continues growing.

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What makes a brand valuable?

RBC, TD, Tim Hortons and Lululemon all saw their brand value climb in BrandZ’s annual report.

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Lessons from abroad: The agile storyteller

What Golf Town’s Frederick Lecoq learned about speed, adaptability and products working in Asia.

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Fast Facts: Products trump marketing in 2017

Amex and Nielsen report shows a positive outlook for retail brands as competition heats up.

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Jonathan Levitt leaves Reitmans

After just over a year, the retailer’s brand-spanning CMO has departed.

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Who are Canada’s most liked CEOs?

A new international survey picks out the bosses loved most in Toronto, Vancouver and Montreal.

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What are the most trusted CPG brands?

Loyalty and price are key, but CSR also plays a big role in BrandSpark’s annual ranking.

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Digital evolution is about skills, not job titles

Marketers say it’s all hands on deck when it comes to prepping for digital disruption.

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Fast Facts: Devil’s in the digital details

A global survey suggests CEOs and CMOs are driving digital change, but legacy structures are in the way.

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What consumer excellence means at Molson Coors

The company seeks purpose for 50 individual beer brands under a global mandate for integration.

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What’s next for Second Cup?

Following the exit of its CEO, the brand – and industry watchers – discuss what’s ahead.