C-Suite

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Crisis response more influential than customer opinion: study

Weber Shandwick’s study suggests we watch closely when things go bad.

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Marketers’ confidence index goes up, but…

AMA study shows finding and communicating with the right customers has marketers worried.

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Walmart Canada’s CMO moves to the fashion world

As she leaves for the U.S., Sandra Sanderson reflects on how to show customers the other side of a diverse retailer.

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How to overcome Canadians’ waning trust in business

Edelman’s annual Trust Barometer brought some bad news, but engaging employees may be the solution.

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Insights of the Week: Molson is patient with VR play

The most essential industry intelligence on your competition and your consumers.

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Why PwC is hiring creative directors

An expanding creative team shows the consultancy, like its competitors, wants more of your business.

TilleyGoldToque

Tilley looks to endure in new markets with new consumers

A stylish play from a company that’s built on function over fashion.

Ipsos Winners

How to gain (or lose) influence

Ipsos’ Steve Levy shows what makes or breaks an influential brand in Canada.

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Hiring the right talent a big concern for 2017: survey

Conference Board of Canada report shows technology is outpacing HR departments in Canada.

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Brand Finance reveals this year’s most valuable brands

The big banks and telcos still dominate the top 10 of the annual ranking.

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Insights of the Week – Jager’s up-market moves

The most essential industry intelligence from the the past seven days.

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Sponsorship growth slowing in N.America: report

IEG’s annual report shows North America will lag global investments, but sports remains top of the pile.

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Harley-Davidson will roar into downtown retail

Targeting crowded urban youth will present specific challenges to a company that built its brand on the open road.

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Scotiabank Digital Factory throws a housewarming

The state-of-the-art business lab has a mandate to make real-world tools to enhance customer experience.

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Insights of the Week – Awkward conversations

Your at-a-glance digest of CMO insights from the the past seven days.