C-Suite

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Scotiabank’s arena-sized challenge

CMO John Doig talks about getting fans to see the value of a $800 million hockey sponsorship.

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How to harness the pratfall effect

Manning Gottlieb OMD’s Richard Shotton uses behavioural psychology to show that the perfect brand strategy is to be imperfect.

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Pharmaprix tests Zone Marche concept

The Quebec arm of Shoppers Drug Mart will begin selling up to 750 fresh-food items in 11 stores.

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Two brewers take on the buck-a-beer challenge

For Ontario breweries with no marketing budgets, it may be the cheapest way to raise awareness.

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$124 billion at risk for companies that fail to remain relevant: study

New research by Accenture outlines the steps companies can take to stay relevant.

Corner Office

Corner Office Shifts: Head of LCBO to step down

A round-up of senior-level changes you may have missed.

FreshCity

How a subscription grocery company is entering retail

Toronto’s Fresh City Farms used data from its ecommerce store to choose its first “true” retail location.

HSBC-marketing

HSBC revamps its airport strategy

The bank is using a new global brand identity to help support its retail goals in Canada.

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Insights from the 2018 Cannes Creative Effectiveness winners

WARC explores the strategies that helped marketers win the elusive Lion this year.

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RYU expands its universe

The CEO of Respect Your Universe talks about growing his Canadian upstart into a competitive global force in the athletic-wear category.

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Roots hires VP marketing to support international growth

Pepsico Canada’s Mangala D’Sa joins the retailer to support its efforts to expand further into the U.S.

The missing role at the C-Suite table: the customer

Delvinia’s Steve Mast explains why brands need to bring the voice of the consumer into the boardroom.

Corner Office

Corner Office Shifts: Sephora chief exec heads to Lululemon

A round-up of senior-level changes you may have missed.

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Kenneth Cole opens first standalone store in Canada

The VP of licensed brands for Haggar Canada honours the past while looking to the future.

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Is your organization ready for its next cyber attack?

A global Gartner CIO survey reveals how prepared companies are to handle one of the biggest impacts on consumer trust.