C-Suite

????????????????????????????????????????????

Deloitte’s five habits of highly successful CEOs

Twenty-four executives from overperforming global brands weigh in on the traits that keep them future-proof.

Flexday_Marben-3045-622x933

Some advice for Lyft: focus on your drivers

As the ride sharing service readies its Toronto debut, Hailo’s former president says brand ambassadors will be key.

Executive

Will CX trump marketing in 2018?

Frank predictions from global consultancy Forrester suggest big changes for brand leaders.

pexels-photo-70292

Canadian execs form new gender equality alliance

Seven organizations team up to help corporations support and promote female leaders.

gift-brown-shopping-market

HBC gets a CMO

Milton Pappas will lead the retail company’s “Marketing Centre of Excellence” in the newly created role.

Moya-Brown_Campbells1-small-622x534

Moya Brown heads to Investors Group

The longtime Campbell’s marketer has taken on a brand strategy leadership role at the financial company.

VanHoutteScreener

Van Houtte ventures beyond Quebec

Keurig’s Caroline Losson on using chefs as inspiration for the brand’s renewed marketing efforts.

Tim-Hortons-Unveils-New-Special-Edition-Canada-150-Cup-678x381

Tim Hortons named most authentic Canadian brand

Cohn & Wolfe adds Canadian consumers to its global 200-brand study for the first time.

hands-walking-stick-elderly-old-person

Stereotypes of older consumers might spell missed opportunity

Are marketers leaving money on the table?

??????????????????????????????????????????????????????????

A&W’s Susan Senecal to take over as CEO

The former CMO will take over leadership of the QSR following Paul Hollands’ retirement early next year.

Hiring

Digital and creative demand may not match supply

A new report suggests marketing departments south of the border may grow, but talent gaps remain.

unnamed

48 North’s Alison Gordon on the cannabis opportunity

The former Rethink Breast Cancer marketer has taken the reins as CEO of the Ontario-based producer.

Unicorn_Frappuccino_(1)

Are you Insta-worthy? (column)

PepsiCo’s Nancy Rooney on why social currency is a critical part of your brand’s value equation.

Flow2

Flow Water joins the B Corp-certified movement

The brand’s CEO argues the stamp of approval is important, even if most consumers don’t yet recognize it.

Sally

Sally Hansen turns passion project to platform

How its global marketer turned personal curiosity into its first-ever worldwide brand campaign.