C-Suite

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P&G once again beats sales expectations

From the C-Suite newsletter: The company continues its focus on productivity as competitors start similar “reinvestment” plans.

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Canadian businesses slightly more optimistic

The Bank of Canada’s latest quarterly survey shows most businesses (outside of the Prairies) are feeling good about future sales.

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Is marketing in trouble?

John Wiltshire, president and CEO of the CMA, explains how to ensure your work remains valuable for your company.

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What it takes to go (genuinely) green

How Aldo addressed its direct and indirect emissions across the supply chain to become certified climate neutral.

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Meet the 2019 Brands of the Year

From StrategyDaily: Dig into features on what makes Loblaw, MEC, Ecobee, Ritual, OVO and Frank And Oak each a BOY.

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Are Canadian businesses prepared for cyber attacks?

From the C-Suite newsletter: A survey found many are unaware of PIPEDA obligations and underestimate the impact it has on reputation.

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The Innovation Roadmap

L’Oreal, Telus and RBC’s investment strategies offer lessons on how to lay the groundwork for innovation.

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View from the C-Suite: Caroline Losson laces up her skates

The CMO of CCM is working to bring emotion to the hockey equipment space.

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How CMOs are grappling with shifts in consumer behaviour

In part two of strategy’s MES roundtable, marketers discuss convenience, sustainability and other organizational challenges.

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Calling all brand leaders

Now is the time to vote for this year’s Marketer of the Year and weigh in on the state of the industry.

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What will drive consumers in 2035?

Here are the trends shaping consumer behaviour over the next 15 years, as heard at the Marketing Evolution: C-Suite Summit.

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Marketers invest in ‘what works and what converts’

A new Gartner survey finds chief marketers remain positive about their budgets, despite negative economic headwinds.

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Marketing shifts from the view of the CMO

From the C-Suite Newsletter: In a roundtable talk, marketers share how they’re adapting to the changing consumer landscape.

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Behind Ebates’ years-long transition into Rakuten

How the digital rebates company is driving awareness in Canada after its 2014 acquisition by the Japanese conglomerate.

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View from the C-Suite: Samsung wants to be a cultural enabler

CMO David Allard explains how working with influencers helps further the brand’s “do what you can’t” positioning.