C-Suite

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View from the C-Suite: Jon Mamela completes the tourism circuit

The new CMO of Tourism Toronto looks back on his time at Destination Canada to help build out the agency’s strategy.

Nespresso

Eco-watch: Brands take recycling to the next level

As consumers become more discerning about environmental claims, brands are making products out of recycled materials.

OpenBanking

Are banks ready for a future of open banking?

Andrew Au argues regulatory changes could spell opportunity for banks (or leave them vulnerable to competition).

Jackson Triggs

View from the C-Suite: ‘Unleashing’ creativity in the wine business

Andrea Hunt, SVP and CMO of Arterra Wines, is looking to bring creativity to a category often stymied by convention.

President shuffle at Toys ‘R’ Us, Walmart and Reitmans

New leaders will helm the retailers as they face increased competition from online players.

P&G

How to do cost-cutting right: lessons from P&G

The CPG company continues to post impressive growth in spite of reduced investment in advertising.

Yves Rocher

View from the C-Suite: Yves Rocher celebrates 60 years of clean beauty

The global beauty co.’s general manager of North America talks about celebrating the past while building a brand for the future.

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Marketers look ahead to ‘legalization 2.0′

With new regulations on the horizon, how can brands win over millions of consumers who are thinking about entering the category?

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Innovation Monitor: Will Foot Locker set trends with Greenhouse?

The retailer aims to get ahead of sneaker culture via a new incubator-cum-consultancy.

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Inside the remaking of a Toronto fintech company

Under Portag3 Ventures, Koho takes inspiration from Wealthsimple’s “playbook” in charting a new path to growth.

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IKEA Canada constructs a brand for the future

As the popular retailer faces stiff competition, it’s building new in-store and online experiences (no Allen key needed).

Corby-CEO

View from the C-Suite: Corby distills a premium gin strategy

How the company is building off renewed interest in gin, launching a strategy for Ungava that’s based on millennial consumption habits.

Creative Data

On adding a slice of data to your marketing sandwich

Subway’s Cristina Wells praises brands that have embedded data and insights into all functions of the marketing value chain.

Flow_CEO

View from the C-Suite: Flow taps the power of celebrity

How founder and CEO Nicholas Reichenbach plans to overtake the brand’s chief competitors in premium packaged water.

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The Disruptors: Thirsty Naturals works outside gender binaries

The new line of all-natural hygiene products aims to fill a void in CPG.