C-Suite

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Data is the key to future consumer interaction

As painful as it can be, PHD’s Craig Atkinson says companies need to share data internally to be future-ready.

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Consulting an (ex)marketer

Accenture’s Jennifer Steckel Elliott on creativity, technology and the promise of personalization.

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The Quick Fire: RYU’s community vibe

Marcello Leone explains how his athletic apparel co. can get glitzy at the Globes, but stay rooted in the community.

AN8 Inc--NKPR President and Founder Natasha Koifman - Entreprene

Corner Office Shifts: A PR boss moves into angel investment

A round-up of senior-level executive changes you may have missed.

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Internal promotion remains rare for CMO jobs

A new study of top-level marketing appointments shows most companies still look beyond their own walls.

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The nature of change for c-suite marketers

Part three of strategy’s CMO discussion on generalists vs. specialists and the speed of innovation.

ECommerce

New faces, new money at Frank & Oak

Executive leaders at the internet-born fashion retailer are steering it towards stronger e-commerce.

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Getting to the ‘why’ behind the numbers

In part two of our C-Suite Summit roundtable, we hear the case for contextualizing data and making better use of PR.

Executives

Canadian CEOs ‘optimistic’ about growth in 2018

A report by PwC finds economic stability and new trading opportunities are keeping heads held high.

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The risks of hyper-relevance

Accenture research suggests trust precedes personalized customer experiences, and trust is hard to earn.

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Lift’s new CMO carries its founder’s vision forward

Kerri-Lynn McAllister will oversee an expanding marketing team in the cannabis sector.

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Women take the lead in CEO job-shadow program

Kellogg’s, Cossette and Amnesty International are among the brands showing students the c-suite.

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Quick Fire: Getting Olympic-sized value

Canadian Tire’s Eva Salem on the unique challenges and perks of a five-ringed campaign.

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How Canada’s new candy giant will move forward

Marketing VP Diana Frost wants to grow the newly merged Mars Wrigley and attract top talent.

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ATB’s next CEO will need to be part marketer

Outgoing boss Dave Mowat explains what his successor will need to succeed in modern banking.