C-Suite

Sampler-main2

Digital sampling on the rise

Toronto’s Sampler recently closed a $3 million investment round following reports of Amazon’s interest in the space.

Corona

Eco-watch: Brands tackle sustainable packaging

Pigeon Brands’ Elyse Boulet discusses how major players are applying innovative solutions to the packaging conundrum.

Corner Office

Corner Office Shifts: Sun Life, Canopy Growth

A round-up of senior-level executive changes you may have missed.

Millennial

Understanding millennial ‘joy of missing out’

From ‘plantfluencers’ to on-demand furniture, new research by WGSN outlines the impacts of the demo’s rising interest in staying in.

Flair-Airlines

What do consumers want from a low-cost carrier?

Flair’s head of marketing discusses what customers can expect from the rebranded airline as competition heats up.

Volition-Beauty

How Volition Beauty puts customers in the product-development seat

The U.S.-based brand’s products originate with the consumer, helping to identify white spaces in beauty.

Corner Office

Corner Office Shifts: Blissco, Isodiol, RevitaLash

A round-up of senior-level executive changes you may have missed.

Consultancy-handshake-agency

The drawbacks of performance-based fees

Two industry experts weigh in on the potential downside of the industry-wide trend.

drew-beamer-692664-unsplash

Who’s leading the digital transformation process?

Data from Forrester highlights the need for more CMOs to take charge.

Automotive

How the automotive industry is being disrupted

Some car companies are beginning to use new tools to provide their own Amazon-like experiences for customers.

Working Group analyzing Reports

Majority of digital marketers begin in other disciplines

A report by BrainStation lays out executives’ hiring priorities as they look to bolster their digital capabilities.

Toys -R- Us -Canada- Ltd--One of Canada-s coolest jobs has been

Toys “R” Us evolves chief play officer role for digital age

The toy retailer’s fifth child ambassador will lend authenticity to the brand through a more robust social and digital presence.

Corner Office

Corner Office Shifts: RBI, Knixwear and Bestseller

A round-up of senior-level changes you may have missed.

Mindfullness

Insights from Isobar’s 2019 trends reports

From mindfulness to emotion-driven marketing, here are some the forces shaping the industry over the next year.

Corner Office

Corner Office Shifts: L’Oreal, SkipTheDishes and Koho

A round-up of senior-level changes you may have missed.