C-Suite
Kirstine Stewart named president of TribalScale
The former CBC and Twitter Canada exec joins a growing biz tech firm with international ambitions.
Mars and Wrigley brands unite
A 10-year-old acquisition culminates in a single business with some of the world’s biggest candy brands.
Consumers value brands’ political views, mostly
Exploring the rewards and risk when brands take a stand.
Connected tech fights old-school thinking
Business leaders see where the future lies, but struggle to get their companies to invest there.
Dino Bianco to take over as Kruger CEO
The former marketer and Kraft Canada president replaces outgoing industry vet Mario Gosselin.
Aurora Cannabis names global marketing SVP
Former Halifax agency president Savior Joseph takes on a growing international cannabis brand.
The view from the marketing department
Brand leaders weigh in on everything from budgets to agency relationships with our annual survey.
GE Appliances is following a new digital path
The newly-acquired home appliance company has a new brand to build online.
Bolstering defenses ahead of a brand crisis
With several companies dealing with public perception issues, experts say brand building buys time in a crisis.
What’s new in the New Year
Publisher Mary Maddever on the changes to expect to the Marketing Awards, the new AToMiCoN event and more in 2018.
2018 Marketers of the Year
Defying fear, marketing norms and perceptions, here’s how these brand leaders won share and media buzz.
2018 MOY: Building the new SickKids
How Lori Davison’s passion for brand strategy is helping the foundation take on its most ambitious goal ever.
2018 MOY: Marie-Claudel Lalonde’s winning odds
The Loto-Quebec marketer’s bet on entertainment-based millennial marketing is paying out in spades.
2018 MOY: Breaking bread with Andrea Hunt
How the Weston marketer revitalized her brands and reversed declining perceptions of baked goods.
2018 MOY: How to hack it on the global stage
HP’s Esteban Davila proves that fortune favours the brave as the marketing head pushes for more Cancon with global impact.
