John Corley named Xerox Canada president
The company vet will lead marketing, strategy and sales to help build the company’s reputation.
Ontario Tourism’s CMO takes over as president
Lisa LaVecchia’s priorities and expectations for marketing the province in 2017
As tech disrupts customer trust, CEOs see little innovation
A new PwC survey suggests Canadian firms aren’t investing where they should.
Welcome to the all new Marketing C-Suite newsletter
What you can expect from this weekly digest of news for marketing executives.
Canadian CMOs have a CX advantage (column)
ICF Olson Canada’s Mike Brown on what puts marketers here in a better position than their global counterparts.
Brand Doctors: McDonald’s food. More questions
Industry experts suggest that perceptions about the QSR’s menu items won’t change any time soon.