C-Suite
The ‘leaders’ and ‘laggards’ of GDPR compliance
Those who have embraced compliance are already ‘reaping the benefits,’ according to a report from the CMO Council.
Oikos brings its focus on quality to new organic products
The brand adapts its successful Greek yogurt strategy to the organics segment.
Waking up to consumer needs of today (and tomorrow)
Part two of strategy’s MES roundtable brings marketers together to discuss the impact of cultural relevance and universal human insights.
Preparing for the consumer landscape of tomorrow
In part one of strategy’s MES roundtable, marketers at leading brands discuss the evolving role of the CMO.
Where do private jets fit in the aviation landscape?
How Toronto’s Jettly is offering a different travel experience than big competitors through private premium flights.
Why women over 50 should matter to brands
New research from McCann’s The Truth About Canadian Women study unveils the ‘untapped opportunity’ that is women in early retirement.
Molson Coors’ CMO discusses growing the Canadian beer segment
Since joining the company a year ago, CMO Martin Coyle’s remit has grown to include overseeing all aspects of its craft business.
Insights into Fujifilm’s PrintLife movement
Against trends in digital media, here’s how the photo company plans to reinvigorate interest in its photofinishing business.
BonLook eyes big expansion
The eyewear company goes from a single online store to 25 bricks-and-mortar locations as it looks to build a national brand.
Lego builds a sustainable future
The company’s head of corporate responsibility talks about the iconic toy brand’s renewed focus on sustainability.
Corner Office Shifts: Aimia’s new president
A round-up of senior-level changes you may have missed.
Environics Analytics goes deeper with mobility data
The firm’s new tool is meant to help marketers fill data gaps, identify new markets and evaluate sponsorship investments.
Glenn Hollis joins Carrot Rewards in advisory role
The former Manulife CMO will help the rewards platform develop a product roadmap and a “pay-to-play” offer.
Corner Office Shifts: Enercare’s new CEO
A round-up of senior-level changes you may have missed.
Scotiabank’s arena-sized challenge
CMO John Doig talks about getting fans to see the value of a $800 million hockey sponsorship.
