C-Suite
The challenges on the horizon (video)
Lucie Greene, a futurist and the global innovation leader at JWT, points to the big challenges waiting for the industry.
Canadian marketers see value in Cannes Lions
Why brand leaders are travelling to France to help their business.
Lessons from abroad: The insight hunter
McDonald’s Antoinette Benoit employs a dynamic approach to making the global brand work in Canada. (Online Exclusive)
The internal and external challenges of sustainability branding
It’s a big CSR focus, and Frances Edmonds is helping HP Canada build its brand around it.
Lessons from abroad: The relationship crafter
Former Kraft marketer Julian Franklin brings decision-making and consensus-building home from the U.S. (Online Exclusive)
Fast Facts: Focusing on customer retention
Profit takes a back seat to retention in a new Calabrio global c-suite study.
Lessons from abroad: The holistic thinker
How a stint in Switzerland helped inform Christine Jakovcic’s approach to collaboration.
CMA launches chartered marketer accreditation
The new designation aims to bolster the professionalism of the industry.
TD gets ‘ready’ for change
CMO Theresa McLaughlin on the bank’s upgraded green chair and refreshed positioning.
Are men Lululemon’s billion dollar opportunity?
“This Is Yoga” carries forward CEO Laurent Potdevin’s ambitions for growth.
Lessons from abroad: The builder of common ground
How Labatt’s Todd Allen took his Canadian experience building integrated platforms around occasions to the global level.
Meet Hubba’s first CMO
Danielle Brown is building out the marketing department at the tech company as it continues growing.
What makes a brand valuable?
RBC, TD, Tim Hortons and Lululemon all saw their brand value climb in BrandZ’s annual report.
Lessons from abroad: The agile storyteller
What Golf Town’s Frederick Lecoq learned about speed, adaptability and products working in Asia.
Fast Facts: Products trump marketing in 2017
Amex and Nielsen report shows a positive outlook for retail brands as competition heats up.
