C-Suite
In the kitchen with Bob Park
How the GE marketer is whipping up a digital-first strategy that even the U.S. arm of the appliance brand has its eyes on
Corner Office Shifts: Air Canada’s new connection exec
A round-up of senior-level executive changes you may have missed.
Fast Facts: Old data trumps big data for many CMOs
Despite broadening data resources, a survey shows brand leaders prefer old standards over deeper dives.
Former RIM exec Anthony LeBlanc lands at Modern Leaf
The cannabis brand’s new CEO keeps it nimble, relying on experience from the tech sector to get ready for recreational legalization.
The Quick Fire: Fluevog’s long walk to Amsterdam
After less than a year in the CEO’s chair, Adrian Fluevog is taking the Canadian shoe brand back across the Atlantic.
Corner Office Shifts: World Vision’s new c-suite talent hunter
A round-up of senior-level executive changes you may have missed.
Be active to promote use of your loyalty programs: study
Results from Bond Brand Loyalty’s annual survey shows where marketers are leaving money on the table.
Budweiser to build a community-centric strategy
The marketer leading Canada’s most popular beer says sports works, but it’s time to evolve.
The Quick Fire: How and why to buy AI
Here’s a primer for marketers from Integrate.AI founder Steve Irvine.
Tammy Sadinsky joins Walmart Canada
The retailer has hired the former Tim Hortons CMO to lead its marketing communications in Canada.
Corner Office Shifts: New leadership at WestJet, Canada Post
A round-up of senior-level executive changes you may have missed.
Fast Facts: Digital training dollars are going unspent
A survey shows employee education allotments are going unclaimed at some of Canada’s biggest brands.
Female executive officers remain rare in Canada
Rosenzweig’s 13th annual report shows Canada’s top 100 companies are dominated by male executives.
The Quick Fire: Essential trends for marketers
JWT Intelligence’s Lucie Greene dissects The Future 100 report to highlight consumer-led trends shaping modern brands.
Secrets to success in cannabis marketing
48 North’s Alison Gordon talks to marketers about how to build brands in an uncertain industry.
