C-Suite

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Spinning a fitness brand into gold

SpinCo’s founder talks about how the Canadian studio is growing and opening new locations despite U.S. competition.

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Why BMO brought Smart Branches to Canada

The bank is exploring ways to utilize its physical branches with a new concept that aims to deliver a better customer experience.

Eat Together

Why PC shifted its ‘Eat Together’ conversation

The CPG brand saw an opportunity to leverage its brand equity and trust to encourage people to eat together at work.

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The new currencies of loyalty

A report by Bond Brand Loyalty highlights the benefits of engaging with customers through perks that fall outside of points.

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Porter joins competitor airlines with new entry-level fare

The company’s new offering falls within a North American-wide trend that’s several years in the making, says CMO Kevin Jackson.

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On creating diverse and inclusive workplaces

Named to EMPower’s Ethnic Minority Leaders list, Isobar’s Kai Exos talks about fostering D&I for the company and its clients.

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Is there marketing gold in them thar (data) hills?

A new survey by the CMO Council finds some execs feel they lack the time and budget to ‘unlock all of data’s potential.’

Corner Office

Corner Office Shifts: Loblaw’s Grant Froese heads up Harvest One Cannabis

A round-up of senior-level changes you may have missed.

Duncan Fulton

RBI is focused on growth, says its new CCO

Stepping into the role, former FGL Sports president Duncan Fulton explains where the company is headed.

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Behind Indeed’s advocacy for job seekers

The job site has evolved from a search tool into a company that supports prospective employees throughout the hiring process.

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Strategy is the mother of (real) reinvention

Mary Maddever lays out the need for greater strategic collaboration and the changes being tackled at this year’s Marketing Evolution: C-Suite Summit.

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The need for a ‘symphonic C-Suite’

Collaboration among execs is imperative as companies evolve into social enterprises, Deloitte research suggests.

Shelley

In conversation with Shelley Martin, CEO of Nestle Canada

Retiring at the end of the month, the CPG exec looks back on her career and shares what lies ahead for Canadian food businesses.

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DavidsTea looks to ecommerce for growth

Despite CEO Joel Silver’s recent resignation and declining sales, the tea brand remains focused on its new ecommerce platform.

Sweet Jesus

Sweet Jesus’ no-spend marketing strategy

The ice cream shop has grown to include 15 locations, despite not spending on advertising.