C-Suite

Dresst

Could Dresst disrupt the fashion industry?

The subscription rental startup brings a no-waste message to Canadian women with a model popularized in the U.S.

Corner Office

Corner Office Shifts: Porter Airlines, Jean Coutu and Roots

A round-up of senior-level executive changes you may have missed.

Sean-MacLeod

View from the C-Suite: Andrew Peller’s new consumer-centric strategy

EVP of marketing Shawn MacLeod discusses driving growth with a 70-brand portfolio, starting with Peller Estates.

luca-bravo-217276-unsplash

Privacy regulation a top emerging risk for businesses

Gartner’s latest quarterly survey includes recommendations on how business leaders can navigate privacy concerns.

Economic Outlook

How bad is Canada’s economic outlook?

Two recent surveys reveal brands are facing tough economic times as a result of political and social instability.

Scotiabank

Scotiabank engages with potential newcomers

How the bank works with organizations to guide potential customers at various stages of the immigration process.

MEC-1775

How MEC is building on its experiential history

CMO Anne Donohoe talks about the retailer’s past, and future, as a place to chill, run, climb and shop.

Non-alcoholic beer

Brewers tap the potential of non-alcoholic offerings

Amid a decline in overall consumption, beer giants are fueling growth with alternatives that speak to health and wellness trends.

Corner Office

Corner Office Shifts: Mondelez, Destination Canada and more

A round-up of senior-level executive changes you may have missed.

Businesspeople At Meeting

What makes a ‘pioneering CMO’?

New research by Accenture identifies the CMO traits that drive 11% higher shareholder returns.

Microsoft

Insights from the Next Top Ad Execs

The competition revealed that younger Canadians struggle to define AI and don’t consider it with a sense of urgency.

Christine-Kellogg

View from the C-Suite: Kellogg joins the plant-based race

VP marketing Christine Jakovcic explains the strategy behind the Canadian roll-out of MorningStar Farms veggie burgers.

CanadianTire

How Canadian Tire became Canada’s most admired brand

SVP Susan O’Brien reveals the strategy that saw the retailer top Leger’s annual survey.

Mazda-CX3

Mazda, Mitsubishi appoint new Canadian CEOs

The companies’ new leaders face marketing challenges in a market that’s become favourable to Japanese automakers.

orangetheory

Behind Orangetheory’s rapid Canadian expansion

The fitness brand is breaking through by tapping into a demand for performance-tracking tech and data.