C-Suite
The seven deadly sins of tourism marketing
David Goldstein, CEO of Destination Canada, says the quest to find what you want starts with acknowledging what you don’t want.
Tracing Lululemon’s (ambitious) next steps
What the unveiling of a new concept store in Chicago reveals about the apparel company’s strategy here at home.
Aviva walks the CSR talk
The insurance company is using its data to not only identify road safety issues, but to find solutions too.
View from the C-Suite: Cougar Shoes blends fashion and function
The footwear brand’s new VP marketing talks about growing awareness in a highly promotional retail environment.
The Disruptors: Sonder brings tech-enabled hospitality to Canada
The company offers premium experiences for guests in the short-term rental market.
View from the C-Suite: K-Swiss outfits the next gen of CEOs
In an unconventional move, the sneaker brand spent the last two years labelling itself as the shoe for entrepreneurs. And it’s paying off.
Tips on building a successful in-house agency
Four industry vets weigh in on the evergreen trend and offer advice on the challenges of getting (and keeping) creative talent.
View from the C-Suite: Ecobee gets aspirational
CMO Jackie Poriadjian-Asch says the smart home company has positioned itself around data sharing and control of the home.
A look at Tim Hortons’ yearlong turnaround
Could the opening of a new innovation cafe be the next big step in the coffee chain’s revitalization efforts?
Innovation Monitor: P&G pursues sustainable diapers
The CPG co is developing recyclable absorbent diapers as part of its broader sustainability goals.
Corner Office Shifts: Philips Canada, IKEA, Cougar Shoes
A round-up of senior-level executive changes you may have missed.
Inside Purolator’s five-year growth plan
VP of marketing Ramsey Mansour discusses how a $1 billion investment will help the courier company remain competitive.
Social Lite Vodka continues to innovate
Five years in, chief growth officer Neetu Godara reflects on driving growth in RTD with new products and a grassroots campaign.
Reunion Coffee balances purpose and profit
How the craft roaster has built its business model around sustainability, from ethical sourcing to local retail distribution.
Innovation Monitor: Amazon launches drop collections
The ecommerce giant has introduced influencer-inspired clothing lines as it looks to redefine itself as a fashion leader.
