C-Suite

Results

Shift to performance-based fees can improve client-agency relationships

WFA survey finds more clients are using the model and seeing value in agencies’ work.

49th Parallel Coffee-2

49th Parallel Coffee Roasters’ relationship-focused approach

How the Vancouver company’s commitment to quality coffee (and people) has led to rapid growth.

Motusbank

Meridian goes national with launch of Motusbank

The Ontario credit union will not leverage its brand to launch the digital-only subsidiary this spring.

Corner Office

Corner Office Shifts: Caroline Losson moves to CCM

A round-up of senior-level changes you may have missed.

executives-study-research

CEOs pessimistic about global economic growth

PwC’s annual survey of chief executives reveals a decline in confidence compared to last year.

Sleep-Country

Inside Sleep Country’s plans for mattress dominance

The brand’s business development officer shares his predictions for the future of beds-in-a-box.

MEC-2

MEC goes experiential with adventure travel arm

The outdoor gear co-op is testing branded travel experiences to create deeper connections with its members.

FoodGuide

How will the industry address the new Food Guide?

The meat and dairy sectors face challenges as Health Canada recommends more plant-based proteins.

Corner Office

Corner Office Shifts: New presidents at IKEA and Ford Canada

A round-up of senior-level changes you may have missed.

Team Building

Building your marketing team for the future

The Intercept Group’s Andrew Au outlines five things senior marketers can do to lead successful teams through digital disruption.

mujicolour

Muji colours outside the lines

Muji’s North American president on the retail strategy that’s helping the Japanese brand become a global phenomenon.

Greenhouse

Expanding nationally, Greenhouse cultivates new ‘green’ opps

The beverage company’s CEO Anthony Green explains how a new line of CBD-infused beverages will support its wellness mission.

Soar-main

Keep your eyes on branding to soar above rivals

Keith Johnston, VP and research director at Forrester, on how to bring your brand to a new level.

Hallmark

How Hallmark plans to leverage its deal with Corus

Programming for the Hallmark Channel represents a brand-building opportunity, says the company’s new president.

Jill-Schoolenberg

MOY 2019: Jill Schoolenberg’s slam dunk

The GoDaddy VP transforms sports figurines and cozy pajamas into a long-term strategy for the Canadian market.