C-Suite
A marketer’s balancing act: privacy vs. personalization
Why and how brands can create targeted experiences while maintaining ethics and consumer trust.
The benefits of a pre-arrival strategy for newcomers
Moving2Canada’s Gideon Lin explains how brands can win with immigrants before they even arrive.
View from the C-Suite: BonLook finesses its retail strategy
CEO Sophie Boulanger explains how the company landed on the Growth 500 list with five-year growth of 1,994%.
The clean beauty movement gains momentum
How brands and retailers are tapping into the booming business of clean beauty products.
How Canadian cities fare in the eyes of Gen Z
New research suggests the country is an attractive place to work, but improvement is needed on digital integration and affordability.
Canadian startups duke it out in the Peak Mattress era
There’s no rest for smaller mattress-in-a-box brands as they aim to stand out in a crowded market.
View from the C-Suite: Jon Mamela completes the tourism circuit
The new CMO of Tourism Toronto looks back on his time at Destination Canada to help build out the agency’s strategy.
Eco-watch: Brands take recycling to the next level
As consumers become more discerning about environmental claims, brands are making products out of recycled materials.
Are banks ready for a future of open banking?
Andrew Au argues regulatory changes could spell opportunity for banks (or leave them vulnerable to competition).
View from the C-Suite: ‘Unleashing’ creativity in the wine business
Andrea Hunt, SVP and CMO of Arterra Wines, is looking to bring creativity to a category often stymied by convention.
President shuffle at Toys ‘R’ Us, Walmart and Reitmans
New leaders will helm the retailers as they face increased competition from online players.
How to do cost-cutting right: lessons from P&G
The CPG company continues to post impressive growth in spite of reduced investment in advertising.
View from the C-Suite: Yves Rocher celebrates 60 years of clean beauty
The global beauty co.’s general manager of North America talks about celebrating the past while building a brand for the future.
Marketers look ahead to ‘legalization 2.0′
With new regulations on the horizon, how can brands win over millions of consumers who are thinking about entering the category?
Innovation Monitor: Will Foot Locker set trends with Greenhouse?
The retailer aims to get ahead of sneaker culture via a new incubator-cum-consultancy.
