C-Suite
The Disruptors: Nuun’s push into the hydration category
How the company targets all “sweat” enthusiasts and is entering the daily wellness segment with new product innovation.
Corner Office Shifts: Fizz, Canopy Rivers and Aviva
A round-up of senior-level executive changes you may have missed.
Inside Fjallraven’s Canadian expansion
The Swedish hiking and adventure company is quickly bringing its premium sustainability mission to Canada.
IKEA refines its collaboration strategy
How the home decor retailer used its latest Art Event to generate buzz and sell ‘accessible’ rugs to the fashionably inclined.
Corona brings sustainability efforts to Canada
The global beer brand will run shoreline clean-ups and remove plastic from packaging as part of its broader eco goals.
View from the C-Suite: Destination Canada goes all in on data
CEO David Goldstein explains how Canada’s new “For Glowing Hearts” brand complements the tourism agency’s data-driven strategy.
Canadian CEOs less confident than in 2018
A KPMG survey shows that emerging technology and talent shortages are also undermining disruptive appetites.
Corner Office Shifts: Indigo, Deloitte and Aphria
A round-up of senior-level executive changes you may have missed.
The Disruptors: Pivot brings subscriptions to furniture
The founders of the Saskatoon startup believe there’s a market for rental furniture waiting to be tapped.
Looking beyond the Big Idea
Experts weigh in on how the agency search process is changing and what marketers want from their creative partners today.
View from the C-Suite: Endy stays the course under Sleep Country
Co-founder and CEO Mike Gettis says the brand remains focused on keeping true to its roots while rolling out its bricks-and-mortar strategy.
A misguided response to a long-standing problem
Consultant Stephan Argent questions whether “naming and shaming” clients is the best route to fixing the RFP process.
How the CMA and RBC plan to tackle talent challenges
The association has partnered with the bank to launch a program geared at connecting employers and recent marketing graduates.
Innovation Monitor: Tim Hortons adds Beyond Meat to its menu
What the coffee chain’s trial run means for the future of plant-based meat alternatives.
Corner Office Shifts: Mitsubishi, DavidsTea and Lassonde
A round-up of senior-level executive changes you may have missed.
