C-Suite

Destination Canada

The seven deadly sins of tourism marketing

David Goldstein, CEO of Destination Canada, says the quest to find what you want starts with acknowledging what you don’t want.

Lululemon-Chicago

Tracing Lululemon’s (ambitious) next steps

What the unveiling of a new concept store in Chicago reveals about the apparel company’s strategy here at home.

Aviva Canada Inc--Aviva Canada Encourages Canadians to Take Back

Aviva walks the CSR talk

The insurance company is using its data to not only identify road safety issues, but to find solutions too.

JackieCharest

View from the C-Suite: Cougar Shoes blends fashion and function

The footwear brand’s new VP marketing talks about growing awareness in a highly promotional retail environment.

Sonder

The Disruptors: Sonder brings tech-enabled hospitality to Canada

The company offers premium experiences for guests in the short-term rental market.

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View from the C-Suite: K-Swiss outfits the next gen of CEOs

In an unconventional move, the sneaker brand spent the last two years labelling itself as the shoe for entrepreneurs. And it’s paying off.

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Tips on building a successful in-house agency

Four industry vets weigh in on the evergreen trend and offer advice on the challenges of getting (and keeping) creative talent.

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View from the C-Suite: Ecobee gets aspirational

CMO Jackie Poriadjian-Asch says the smart home company has positioned itself around data sharing and control of the home.

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A look at Tim Hortons’ yearlong turnaround

Could the opening of a new innovation cafe be the next big step in the coffee chain’s revitalization efforts?

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Innovation Monitor: P&G pursues sustainable diapers

The CPG co is developing recyclable absorbent diapers as part of its broader sustainability goals.

Corner Office

Corner Office Shifts: Philips Canada, IKEA, Cougar Shoes

A round-up of senior-level executive changes you may have missed.

Purolator Inc--Purolator announces -1B investment to deliver the

Inside Purolator’s five-year growth plan

VP of marketing Ramsey Mansour discusses how a $1 billion investment will help the courier company remain competitive.

Social Lite

Social Lite Vodka continues to innovate

Five years in, chief growth officer Neetu Godara reflects on driving growth in RTD with new products and a grassroots campaign.

Reunion

Reunion Coffee balances purpose and profit

How the craft roaster has built its business model around sustainability, from ethical sourcing to local retail distribution.

TheDrop

Innovation Monitor: Amazon launches drop collections

The ecommerce giant has introduced influencer-inspired clothing lines as it looks to redefine itself as a fashion leader.