C-Suite
Shift to performance-based fees can improve client-agency relationships
WFA survey finds more clients are using the model and seeing value in agencies’ work.
49th Parallel Coffee Roasters’ relationship-focused approach
How the Vancouver company’s commitment to quality coffee (and people) has led to rapid growth.
Meridian goes national with launch of Motusbank
The Ontario credit union will not leverage its brand to launch the digital-only subsidiary this spring.
Corner Office Shifts: Caroline Losson moves to CCM
A round-up of senior-level changes you may have missed.
CEOs pessimistic about global economic growth
PwC’s annual survey of chief executives reveals a decline in confidence compared to last year.
Inside Sleep Country’s plans for mattress dominance
The brand’s business development officer shares his predictions for the future of beds-in-a-box.
MEC goes experiential with adventure travel arm
The outdoor gear co-op is testing branded travel experiences to create deeper connections with its members.
How will the industry address the new Food Guide?
The meat and dairy sectors face challenges as Health Canada recommends more plant-based proteins.
Corner Office Shifts: New presidents at IKEA and Ford Canada
A round-up of senior-level changes you may have missed.
Building your marketing team for the future
The Intercept Group’s Andrew Au outlines five things senior marketers can do to lead successful teams through digital disruption.
Muji colours outside the lines
Muji’s North American president on the retail strategy that’s helping the Japanese brand become a global phenomenon.
Expanding nationally, Greenhouse cultivates new ‘green’ opps
The beverage company’s CEO Anthony Green explains how a new line of CBD-infused beverages will support its wellness mission.
Keep your eyes on branding to soar above rivals
Keith Johnston, VP and research director at Forrester, on how to bring your brand to a new level.
How Hallmark plans to leverage its deal with Corus
Programming for the Hallmark Channel represents a brand-building opportunity, says the company’s new president.
MOY 2019: Jill Schoolenberg’s slam dunk
The GoDaddy VP transforms sports figurines and cozy pajamas into a long-term strategy for the Canadian market.
