C-Suite

BobPark

In the kitchen with Bob Park

How the GE marketer is whipping up a digital-first strategy that even the U.S. arm of the appliance brand has its eyes on

RAR-AirCanada

Corner Office Shifts: Air Canada’s new connection exec

A round-up of senior-level executive changes you may have missed.

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Fast Facts: Old data trumps big data for many CMOs

Despite broadening data resources, a survey shows brand leaders prefer old standards over deeper dives.

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Former RIM exec Anthony LeBlanc lands at Modern Leaf

The cannabis brand’s new CEO keeps it nimble, relying on experience from the tech sector to get ready for recreational legalization.

FluevogShoes2

The Quick Fire: Fluevog’s long walk to Amsterdam

After less than a year in the CEO’s chair, Adrian Fluevog is taking the Canadian shoe brand back across the Atlantic.

WV1

Corner Office Shifts: World Vision’s new c-suite talent hunter

A round-up of senior-level executive changes you may have missed.

BondLoyaltyReport2018

Be active to promote use of your loyalty programs: study

Results from Bond Brand Loyalty’s annual survey shows where marketers are leaving money on the table.

Mike1

Budweiser to build a community-centric strategy

The marketer leading Canada’s most popular beer says sports works, but it’s time to evolve.

irvine1

The Quick Fire: How and why to buy AI

Here’s a primer for marketers from Integrate.AI founder Steve Irvine.

Tammy Sadinsky

Tammy Sadinsky joins Walmart Canada

The retailer has hired the former Tim Hortons CMO to lead its marketing communications in Canada.

Saretsky1

Corner Office Shifts: New leadership at WestJet, Canada Post

A round-up of senior-level executive changes you may have missed.

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Fast Facts: Digital training dollars are going unspent

A survey shows employee education allotments are going unclaimed at some of Canada’s biggest brands.

Businesspeople At Meeting

Female executive officers remain rare in Canada

Rosenzweig’s 13th annual report shows Canada’s top 100 companies are dominated by male executives.

LucieGreene

The Quick Fire: Essential trends for marketers

JWT Intelligence’s Lucie Greene dissects The Future 100 report to highlight consumer-led trends shaping modern brands.

AlisonGordon2a

Secrets to success in cannabis marketing

48 North’s Alison Gordon talks to marketers about how to build brands in an uncertain industry.