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study

CEOs confident about success in personalization

The majority of execs feel they are meeting consumers’ need for personal experiences, according to research from KPMG.

Corner Office

Corner Office Shifts: Executive shuffling at Brown-Forman

A round-up of senior-level changes you may have missed.

David Pullara

Hill Street’s first CMO to help launch cannabis-infused beverage line

David Pullara will help the alcohol-free beverage co. enter the space following cannabis legalization.

IQOS

What Canada’s new tobacco regulations mean for RBH

The PMI subsidiary has envisioned a “smoke-free” future, but the new law could hamstring its corporate transformation.

The_Keg_at_Yonge_and_Eglinton_in_Toronto

Corner Office Shifts: Cara’s new CEO

A round-up of senior-level executive changes you may have missed.

Mark Childs

Samsung CMO heads to Metrolinx

Mark Childs will help build partnerships, increase non-fare revenue and turn the agency into a data-driven organization.

Canadian Premier League4

Branding a new pro soccer league

Nike marketing veteran Roy Nasrallah tells an inspirational story to support the launch of the Canadian Premier League.

Malone

Lixil Americas appoints first female president and GM

After a year of transforming the marketing department, Valerie Malone takes the helm of the company in Canada.

Female executive

How marketers can help tilt the scales of gender equality

In a study on Canadian women, McCann explores how organizations can foster equal representation in the workplace.

Mary Brown's-store

Mary Brown’s to expand internationally

The Canadian quick-service chicken chain has hired a VP of international development to help it enter into the Middle East, Africa and Asia.

Terry Davis

Corner Office Shifts: Home Hardware’s new president

A round-up of senior-level executive changes you may have missed.

SAXX underwear

Why SAXX has shifted to purpose-driven marketing

The brand is looking through an anthropological lens to find the connection between men’s undergarments and social change.

DavidJ-head

Corner Office Shifts: CEO David Johnston to leave Aimia

A round-up of senior-level executive changes you may have missed.

CAA

Membership organizations enjoy high levels of trust

The CAA, Mountain Equipment Co-op and Costco continue to dominate the annual Gustavson Brand Trust Index.

businesswoman-company-computer-7357

Marketers expect to grow their teams in 2018: study

A recent survey suggests marketers face strong growth opportunities this year.