C-Suite

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Kirstine Stewart named president of TribalScale

The former CBC and Twitter Canada exec joins a growing biz tech firm with international ambitions.

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Mars and Wrigley brands unite

A 10-year-old acquisition culminates in a single business with some of the world’s biggest candy brands.

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Consumers value brands’ political views, mostly

Exploring the rewards and risk when brands take a stand.

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Connected tech fights old-school thinking

Business leaders see where the future lies, but struggle to get their companies to invest there.

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Dino Bianco to take over as Kruger CEO

The former marketer and Kraft Canada president replaces outgoing industry vet Mario Gosselin.

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Aurora Cannabis names global marketing SVP

Former Halifax agency president Savior Joseph takes on a growing international cannabis brand.

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The view from the marketing department

Brand leaders weigh in on everything from budgets to agency relationships with our annual survey.

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GE Appliances is following a new digital path

The newly-acquired home appliance company has a new brand to build online.

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Bolstering defenses ahead of a brand crisis

With several companies dealing with public perception issues, experts say brand building buys time in a crisis.

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What’s new in the New Year

Publisher Mary Maddever on the changes to expect to the Marketing Awards, the new AToMiCoN event and more in 2018.

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2018 Marketers of the Year

Defying fear, marketing norms and perceptions, here’s how these brand leaders won share and media buzz.

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2018 MOY: Building the new SickKids

How Lori Davison’s passion for brand strategy is helping the foundation take on its most ambitious goal ever.

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2018 MOY: Marie-Claudel Lalonde’s winning odds

The Loto-Quebec marketer’s bet on entertainment-based millennial marketing is paying out in spades.

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2018 MOY: Breaking bread with Andrea Hunt

How the Weston marketer revitalized her brands and reversed declining perceptions of baked goods.

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2018 MOY: How to hack it on the global stage

HP’s Esteban Davila proves that fortune favours the brave as the marketing head pushes for more Cancon with global impact.