C-Suite
CEOs confident about success in personalization
The majority of execs feel they are meeting consumers’ need for personal experiences, according to research from KPMG.
Corner Office Shifts: Executive shuffling at Brown-Forman
A round-up of senior-level changes you may have missed.
Hill Street’s first CMO to help launch cannabis-infused beverage line
David Pullara will help the alcohol-free beverage co. enter the space following cannabis legalization.
What Canada’s new tobacco regulations mean for RBH
The PMI subsidiary has envisioned a “smoke-free” future, but the new law could hamstring its corporate transformation.
Corner Office Shifts: Cara’s new CEO
A round-up of senior-level executive changes you may have missed.
Samsung CMO heads to Metrolinx
Mark Childs will help build partnerships, increase non-fare revenue and turn the agency into a data-driven organization.
Branding a new pro soccer league
Nike marketing veteran Roy Nasrallah tells an inspirational story to support the launch of the Canadian Premier League.
Lixil Americas appoints first female president and GM
After a year of transforming the marketing department, Valerie Malone takes the helm of the company in Canada.
How marketers can help tilt the scales of gender equality
In a study on Canadian women, McCann explores how organizations can foster equal representation in the workplace.
Mary Brown’s to expand internationally
The Canadian quick-service chicken chain has hired a VP of international development to help it enter into the Middle East, Africa and Asia.
Corner Office Shifts: Home Hardware’s new president
A round-up of senior-level executive changes you may have missed.
Why SAXX has shifted to purpose-driven marketing
The brand is looking through an anthropological lens to find the connection between men’s undergarments and social change.
Corner Office Shifts: CEO David Johnston to leave Aimia
A round-up of senior-level executive changes you may have missed.
Membership organizations enjoy high levels of trust
The CAA, Mountain Equipment Co-op and Costco continue to dominate the annual Gustavson Brand Trust Index.
Marketers expect to grow their teams in 2018: study
A recent survey suggests marketers face strong growth opportunities this year.
