C-Suite

Environics1a

Environics Analytics goes deeper with mobility data

The firm’s new tool is meant to help marketers fill data gaps, identify new markets and evaluate sponsorship investments.

Hollis-featured3

Glenn Hollis joins Carrot Rewards in advisory role

The former Manulife CMO will help the rewards platform develop a product roadmap and a “pay-to-play” offer.

Corner Office

Corner Office Shifts: Enercare’s new CEO

A round-up of senior-level changes you may have missed.

Scotiabank-featured2

Scotiabank’s arena-sized challenge

CMO John Doig talks about getting fans to see the value of a $800 million hockey sponsorship.

forum

How to harness the pratfall effect

Manning Gottlieb OMD’s Richard Shotton uses behavioural psychology to show that the perfect brand strategy is to be imperfect.

Corporation Shoppers Drug Mart-Pharmaprix -largit son offre alim

Pharmaprix tests Zone Marche concept

The Quebec arm of Shoppers Drug Mart will begin selling up to 750 fresh-food items in 11 stores.

Craftbrewing

Two brewers take on the buck-a-beer challenge

For Ontario breweries with no marketing budgets, it may be the cheapest way to raise awareness.

Report-research-study

$124 billion at risk for companies that fail to remain relevant: study

New research by Accenture outlines the steps companies can take to stay relevant.

Corner Office

Corner Office Shifts: Head of LCBO to step down

A round-up of senior-level changes you may have missed.

FreshCity

How a subscription grocery company is entering retail

Toronto’s Fresh City Farms used data from its ecommerce store to choose its first “true” retail location.

HSBC-marketing

HSBC revamps its airport strategy

The bank is using a new global brand identity to help support its retail goals in Canada.

canneslion

Insights from the 2018 Cannes Creative Effectiveness winners

WARC explores the strategies that helped marketers win the elusive Lion this year.

Marcello Leone -Image

RYU expands its universe

The CEO of Respect Your Universe talks about growing his Canadian upstart into a competitive global force in the athletic-wear category.

Roots-VP

Roots hires VP marketing to support international growth

Pepsico Canada’s Mangala D’Sa joins the retailer to support its efforts to expand further into the U.S.

The missing role at the C-Suite table: the customer

Delvinia’s Steve Mast explains why brands need to bring the voice of the consumer into the boardroom.