C-Suite

Catherine Roche

BMO looks to redefine its purpose

Head of marketing Catherine Roche writes about the vision and process that led to new commitments at the bank.

Corner Office

Corner Office Shifts: Lassonde, Tilray and Wealthsimple

A round-up of senior-level executive changes you may have missed.

Surex-main

The Disruptors: Surex brings AI to insurance brokerage

The Alberta-based online broker is investing in tech and its brand after landing on the Growth 500 last year.

Hyundai

Hyundai’s turnaround strategy comes to fruition

Director of marketing Lawrence Hamilton shares how a three-year transformation of its marketing strategy has begun to pay dividends.

Executives

Does corporate structure impede business strategy?

A new CMO Council survey finds nearly half of marketers feel they are missing out by not maximizing engagement locally.

DSC00480 (1)

How New Balance became king of the rebrand

The athletic co’s Patrick Cassidy, global director of consumer marketing, on building off the Kawhi Leonard marketing fun.

AlyssaHuggins-featured

View from the C-Suite: Pizza Pizza goes beyond the promotional

One year into her role as VP marketing, Alyssa Huggins discusses leading product and marketing innovation for the brand.

DataBreach

Execs still underestimate impact of data breaches

New research suggests nearly half of business leaders believe breaches are “no big deal.”

Simon_Bulldog

There’s room to male groom

Bulldog Skincare is taking a bite out of a growing market of beauty-conscious men with Canadian and global expansion.

GillianRiley

View from the C-Suite: Tangerine’s Raptors marketing a slam dunk

President and CEO Gillian Riley discusses the halo effect of the team’s success on the digital bank.

Nuun Sport

The Disruptors: Nuun’s push into the hydration category

How the company targets all “sweat” enthusiasts and is entering the daily wellness segment with new product innovation.

Corner Office

Corner Office Shifts: Fizz, Canopy Rivers and Aviva

A round-up of senior-level executive changes you may have missed.

Fjallraven

Inside Fjallraven’s Canadian expansion

The Swedish hiking and adventure company is quickly bringing its premium sustainability mission to Canada.

IKEA-Museum

IKEA refines its collaboration strategy

How the home decor retailer used its latest Art Event to generate buzz and sell ‘accessible’ rugs to the fashionably inclined.

Corona

Corona brings sustainability efforts to Canada

The global beer brand will run shoreline clean-ups and remove plastic from packaging as part of its broader eco goals.