C-Suite

McDonald-s Canada-McHappy Day-- Serving Up Smiles across Canada

Which causes remain key to Canadians?

New Ipsos data suggests shoppers are keeping an eye on charitable deeds throughout their relationship with a brand.

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7-Eleven lures with the Slurpee to sell the salad

The convenience brand sees the benefit in healthier options as consumers demand more variety and transparency.

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Boston Pizza’s senior marketer named president

Jordan Holm will take the helm at the end of the month as the casual dining chain’s current leader retires.

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TMX focuses on marketing for international growth

Former Holt Renfrew marketer Alison Simpson leads a diverse company’s rebranding.

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Flow Water gets its first VP of marketing

Rethink Breast Cancer’s Alison Lawler-Dean joins the growing brand.

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Behind The Body Shop’s approach to CSR

With a new owner and ambitious campaign, the brand’s top marketers talk media strategy and finding new customers.

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How to avoid being a crappy client (column)

Canopy Growth CMO David Bigioni on being a better leader for your agency partners.

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Why Simons went back to the mobile drawing board

The retailer’s marketer explains why its first mobile app took this long.

WestJet-Meet Swoop

Branding WestJet’s new low-cost carrier

The airline’s EVP of strategy on the opportunity behind Swoop’s offering.

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Monica Ruffo on going against a sea of ‘sameness’

The former ad exec launches Well Told Health, aiming to fill what she sees as a gap in the supplements category.

Apple

Tech tops Interbrand’s best global brands ranking

Apple, Google, Microsoft, Coca-cola and Amazon lead the annual listing of brands driving value.

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Shoppers shifts tactics to target aging Canadians

Insights around how Canadians view getting older has prompted a new pilot program and a new brand.

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Brand safety still high on CMO priority list: study

The majority of senior-level marketers remain worried that questionable content will affect their brand.

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Behind the CFL’s latest step to gain young fans

The league’s head of marketing and content on why a new mobile game makes sense.

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How Guru Energy is taking on the mainstream

The organic-focused Quebec player is innovating with ingredients to take on the Red Bulls of the world.