C-Suite

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Shoppers shifts tactics to target aging Canadians

Insights around how Canadians view getting older has prompted a new pilot program and a new brand.

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Brand safety still high on CMO priority list: study

The majority of senior-level marketers remain worried that questionable content will affect their brand.

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Behind the CFL’s latest step to gain young fans

The league’s head of marketing and content on why a new mobile game makes sense.

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How Guru Energy is taking on the mainstream

The organic-focused Quebec player is innovating with ingredients to take on the Red Bulls of the world.

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Yukon’s marketer on bringing novelty north

A new take on northern lights viewing is the latest way the territory is capitalizing on changing travel behaviour.

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Sunwing endeavours to make travel ‘browsable’

The travel co’s head of retail explains why the brand wants Canadians to shop more like Brits.

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Meet the Invictus Games’ top marketer

Steve Wallace on the Games’ well-defined brand, strategic potential in Canada and yes, Prince Harry.

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The Quickfire: Reitmans’ new CMO talks transformation

What keeps Nicolas Gaudreau interested in fashion retail?

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This former CMO is betting on fat being back

After decades in CPG and wellness, Suzie Yorke has turned to her own “on trend” venture.

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Indochino evolves its CMO role

Retail and online revenues now fall under Peter Housley’s single strategy.

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Reitmans names its new CMO

Former Dynamite and Yellow Pages CMO Nicolas Gaudreau takes the helm at the retail company.

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Fast Facts: CMOs may be drowning in data

A biannual CMO survey shows spending is moving towards data, but hiring is again a priority.

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Verdict: Air Canada’s social 150 push

The air carrier’s head of brand on the strategy behind its most successful social campaign to date.

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Jeff Marshall named chief marketer for Street Capital

The former head of Scotiabank’s Digital Factory joins another of the bank’s alumni, Duncan Hannay.

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Addition Elle gets serious about U.S. expansion

An ecommerce portal for the retailer’s American fans signals new investments to capitalize on past success.