C-Suite

Article-Room3

How Article drives consumer confidence through DTC

Without a physical presence, Canada’s fastest-growing company has still succeeded in building trust in furniture retail.

Ann Cavoukian

What PIPEDA means for senior marketers

Expert Ann Cavoukian explains how marketers should approach changes to Canada’s privacy policy.

MEC

Behind MEC’s pledge for greater diversity

The outdoor equipment retailer has “accelerated” efforts to reflect the country’s growing diversity in its marketing.

Inkbox

How a tattoo startup leverages Pinterest to build engagement

Inkbox has among the highest engagement rates thanks to its social strategy.

Apple Store

Happy employees make happy customers

Telus’ chief envisioner Dan Pontefract details how improved corporate culture leads to better customer retention.

Corner Office

Corner Office Shifts: New leaders at CPG and auto brands

A round-up of senior-level changes you may have missed.

Working Group analyzing Reports

Weighing traditional marketers against ‘CMO collaborators’

Research by Accenture Interactive explores the benefits of C-Suite collaboration.

Simons-main

Simons partners with artisans on ecommerce strategy

The Quebec retailer’s Fabrique1840 site builds off its existing capabilities and extends its reach outside of fashion.

Koho-main

Koho recreates a 1950s love story through brand partnerships

How the fintech company used an Instagram series to evolve the money conversation.

Car commercial

Does the isolation effect remain relevant today?

Manning Gottlieb OMD’s Richard Shotton explores the scientific case for breaking category norms.

TIFF-Aurora

Why brands are creating arts-driven experiences

Consultancy MassivArt’s CEO explains why more marketers (in Toronto especially) are activating their brands through art.

Corner Office

Corner Office Shifts: New marketers at Tourisme Montreal, Food Basics

A round-up of senior-level changes you may have missed.

asche

Brewing up emotion still king for ex-Tim’s CMO

Telling moving brand stories is as relevant today as it was in the ’90s, say Upstream’s Bill Moir and Paul Wales.

American Apparel

American Apparel shifts to inclusive messaging

Following its acquisition by Gildan Activewear last year, the retailer re-enters Canada focused on diversity and inclusion.

amd@dosist.com

How Dosist is marketing a brand not available in Canada

The company is promoting its vaporizer pens with a wellness-driven campaign.