C-Suite

Bigioni

MOY 2019: David Bigioni begins on a high note

How one of our Marketers of the Year got consumers in a new category to say “Hi” to Tweed, not weed.

Sharon Brooklyn Bridge Closer cropped

MOY 2019: Sharon MacLeod builds bridges to the next generation of men

How our first Marketer of the Year is applying “Real Beauty” lessons to the Dove Men+Care line.

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Strategy’s most read of 2018: C-Suite

Here are the stories that caught the eye of senior marketers this year.

staples

Staples adopts a “learning and working” ethos

The retailer’s new strategy places renewed focus on driving connections in its bricks-and-mortar stores.

Manulife-main

Manulife marketing goes global, but aims to keep it simple

Global CMO Gretchen Garrigues says the new branding is just the tip of the iceberg for the now customer-centric company.

Corner Office

Corner Office Shifts: New CMOs at Scotiabank, Samsung

A round-up of senior-level changes you may have missed.

BondLoyaltyReport2018

Focus is the future of loyalty

Consumers are increasingly drawn to programs built around an aligned brand and personalized experiences.

LeCoq

Sporting Life Group’s new CMO on leading two sport retail icons

Frederick LeCoq talks leading marketing efforts for both Golf Town and Sporting Life.

hand

How much do digital marketers rely on agencies?

Annual CMA research explores the reasons many marketers were keen to outsource resources in 2018.

Diversity2

How to win with visible minorities in Canada

Barrett and Welsh CEO Ishan Ghosh lays out three principles to consider when approaching multicultural marketing.

Yves-Influencers

Yves Veggie Cuisine embraces ‘flexitarian’ strategy

The brand looks to expand its audience as more people adopt plant-based diets.

Canadian Marketing Association-Destination BC-s Maya Lange Named

Maya Lange transforms tourism marketing in B.C.

The CMA’s 2018 Marketer of the Year leads a powerful network of tourism brands that have evolved with the times.

Corner Office

Corner Office Shifts: New leaders at Sobeys, Tangerine

A round-up of senior-level changes you may have missed.

Toys R Us

Targeting the next gen of Toys “R” Us kids

The toy retailer reminds Canadians it’s still open for business with its first marketing push since its U.S. parent company went under.

Innovation

Companies struggle to turn innovation into value

New research by Accenture finds that an incremental approach to innovation fails to deliver above-average growth.