C-Suite

IG 2

Investors Group rebrands to better reflect its value proposition

Now known as IG Wealth Management, the brand launches its biggest campaign to date to help improve consumer perception.

CMO Research

The majority of CMOs have not recently evolved their strategies: report

Senior marketers have been slow to adapt, according to new research by the CMO Lab.

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Time to vote in the Marketer and Agency Surveys

The deadline to weigh in on the state of the industry (and win tickets to Agency of the Year) has been extended to Oct. 12.

Andrea

Three global drivers of consumer trends today

At strategy’s Marketing Evolution: C-Suite Summit, WGSN’s Andrea Bell delved into the trends shaping the industry come 2020.

York-Certificates

York University looks to fill a gap

The university has created programs in response to high demand for digital and content marketers in the GTA.

Kevin O'Brien

Transforming Weight Watchers in Canada

President Kevin O’Brien explains how WW’s new branding falls within local wellness trends.

Veeral-Spence

How Spence Diamonds’ new CMO plans to grow the company

Veeral Rathod sees parallels between the apparel and diamond industries.

GDPR-data-protection

The ‘leaders’ and ‘laggards’ of GDPR compliance

Those who have embraced compliance are already ‘reaping the benefits,’ according to a report from the CMO Council.

Oikos Organic

Oikos brings its focus on quality to new organic products

The brand adapts its successful Greek yogurt strategy to the organics segment.

RT_Sept5-156

Waking up to consumer needs of today (and tomorrow)

Part two of strategy’s MES roundtable brings marketers together to discuss the impact of cultural relevance and universal human insights.

Chaney, Jason

Preparing for the consumer landscape of tomorrow

In part one of strategy’s MES roundtable, marketers at leading brands discuss the evolving role of the CMO.

Jettly3

Where do private jets fit in the aviation landscape?

How Toronto’s Jettly is offering a different travel experience than big competitors through private premium flights.

Women-McCann2

Why women over 50 should matter to brands

New research from McCann’s The Truth About Canadian Women study unveils the ‘untapped opportunity’ that is women in early retirement.

Martin Coyle

Molson Coors’ CMO discusses growing the Canadian beer segment

Since joining the company a year ago, CMO Martin Coyle’s remit has grown to include overseeing all aspects of its craft business.

Fujifilm

Insights into Fujifilm’s PrintLife movement

Against trends in digital media, here’s how the photo company plans to reinvigorate interest in its photofinishing business.