C-Suite

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Scotiabank Digital Factory throws a housewarming

The state-of-the-art business lab has a mandate to make real-world tools to enhance customer experience.

Funeral

Insights of the Week – Awkward conversations

Your at-a-glance digest of CMO insights from the the past seven days.

Corley2

John Corley named Xerox Canada president

The company vet will lead marketing, strategy and sales to help build the company’s reputation.

OTMPC

Ontario Tourism’s CMO takes over as president

Lisa LaVecchia’s priorities and expectations for marketing the province in 2017

Innovation Whiteboard

As tech disrupts customer trust, CEOs see little innovation

A new PwC survey suggests Canadian firms aren’t investing where they should.

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Welcome to the all new Marketing C-Suite newsletter

What you can expect from this weekly digest of news for marketing executives.

Mikebrown

Canadian CMOs have a CX advantage (column)

ICF Olson Canada’s Mike Brown on what puts marketers here in a better position than their global counterparts.

McD Our Food

Brand Doctors: McDonald’s food. More questions

Industry experts suggest that perceptions about the QSR’s menu items won’t change any time soon.