C-Suite

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Behind The Body Shop’s approach to CSR

With a new owner and ambitious campaign, the brand’s top marketers talk media strategy and finding new customers.

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How to avoid being a crappy client (column)

Canopy Growth CMO David Bigioni on being a better leader for your agency partners.

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Why Simons went back to the mobile drawing board

The retailer’s marketer explains why its first mobile app took this long.

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Branding WestJet’s new low-cost carrier

The airline’s EVP of strategy on the opportunity behind Swoop’s offering.

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Monica Ruffo on going against a sea of ‘sameness’

The former ad exec launches Well Told Health, aiming to fill what she sees as a gap in the supplements category.

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Tech tops Interbrand’s best global brands ranking

Apple, Google, Microsoft, Coca-cola and Amazon lead the annual listing of brands driving value.

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Shoppers shifts tactics to target aging Canadians

Insights around how Canadians view getting older has prompted a new pilot program and a new brand.

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Brand safety still high on CMO priority list: study

The majority of senior-level marketers remain worried that questionable content will affect their brand.

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Behind the CFL’s latest step to gain young fans

The league’s head of marketing and content on why a new mobile game makes sense.

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How Guru Energy is taking on the mainstream

The organic-focused Quebec player is innovating with ingredients to take on the Red Bulls of the world.

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Yukon’s marketer on bringing novelty north

A new take on northern lights viewing is the latest way the territory is capitalizing on changing travel behaviour.

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Sunwing endeavours to make travel ‘browsable’

The travel co’s head of retail explains why the brand wants Canadians to shop more like Brits.

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Meet the Invictus Games’ top marketer

Steve Wallace on the Games’ well-defined brand, strategic potential in Canada and yes, Prince Harry.

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The Quickfire: Reitmans’ new CMO talks transformation

What keeps Nicolas Gaudreau interested in fashion retail?

Suzie-s Good Fats-Fat is definitely back and is even good for yo

This former CMO is betting on fat being back

After decades in CPG and wellness, Suzie Yorke has turned to her own “on trend” venture.