Campaign

SickKids

SickKids calls on cultural ‘crews’ in latest ‘VS’ effort

The hospital enlists actor Colm Feore and local influencers to speak to groups ranging from the “Road Runners” to the “Fashionistas.”

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2018 Brands of the Year: RBC banks on the next generation

Canada’s largest bank has been deepening its CSR, innovation and community ties.

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2018 Brands of the Year: IKEA comes full circle

The retailer is taking a more purpose-led approach with its marketing to better reflect its core sustainability model.

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Zulu Alpha Kilo shows the power of a One Show Pencil

The agency helps The One Club announce a call for entries, following teaser ads released this summer.

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How Dosist is marketing a brand not available in Canada

The company is promoting its vaporizer pens with a wellness-driven campaign.

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Plan International challenges Canadians to ‘Defy Normal’

The NGO launches its largest media campaign for children’s rights, with new messaging that challenges the status quo.

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Iogo gives children control of its advertising

Unscripted ads promoting new Nano products build on the Agropur brand’s playful approach to advertising.

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2018 Brands of the Year: Chevrolet drives the Canadian Dream

The brand’s masterbrand approach is one rarely seen in automotive marketing today.

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Knix pairs with Rethink to highlight survivors

The campaign demonstrates the intimates brand and breast cancer foundation’s shared message of inclusivity and health.

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University of British Columbia unveils its new brand campaign

The university launched its largest campaign in a decade to help redefine its identity.

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NZ Pure draws parallels between Canada and New Zealand

The beer brand tests Canadians on their knowledge of local landscapes.

unitedway

United Way makes local issues ‘unignorable’

The non-profit worked with Pantone to create a colour that clearly signifies the social issues it works to solve.

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Chew on this: Tic Tac launches gum in Canada

The iconic mint brand is debuting its new SKU this weekend with an interactive installation made of gum.

Extreme Pita

Extreme Pita ramps up flavour

The pita chain places greater emphasis on taste in a new campaign and branding strategy that includes in-store activations.

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Planet Fitness spreads kindness with Snapchat

The gym chain used location-specific geo-filters to help members engage with its “Judgement Free Generation” CSR program.