Campaign

Suck It Up Image

2017 Strategy Awards: Fisherman’s Friend gives tough love

The brand equated its product with tough love for consumers’ throats, telling them to “Suck it Up.”

CollabWithAric Case Study-4

2017 Strategy Awards: An unexpected collaboration

The photographer took to Instagram to reach out to art directors in a creative and personalized way.

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McDonald’s gets into the fictional real estate business

The QSR leans on some experiential activations to promote this year’s Monopoly contest in Western Canada.

McCafe

McCafe embraces the holiday cup craze

The brand debuts its first big holiday season push and a national promotion to get coffee lovers in its restaurants.

Longos OOO New Store Guelph

Longo’s debuts new brand positioning

The family-owned grocer has evolved its brand and strategy to attract a younger generation of shoppers.

HP

HP pictures baby boomers using its mobile printer

New Canadian-made creative aims to show how physical photos can build emotional connections.

AXE_PRAISE_2

Busting myths about Gen Z

Axe, Glossier and General Mills focus on Gen Z truths to build their brands and campaigns.

noyolk

No Yolks noodles are pretty easy

The brand uses a bit of silliness to allude to its convenient nature and attract younger buyers.

Madison_screen

Canadian Down Syndrome Society fights the ‘S’ word

The organization uses a new campaign to explain why we need alternatives to “sorry.”

HP-painting1

HP commissions ‘artists’ to show there’s nothing like the original

The tech giant created a gallery featuring “masterpieces” by real people who happen to share famous names.

CaseyHouse

Casey House aims to end the stigma around HIV/AIDS

The hospital will open Canada’s first HIV-positive eatery to help combat negativity.

normpiano

GoDaddy helps Norm Powell drop a new single

The Toronto Raptor creates a site for his fledgling music career and helps the brand tell a more authentic story.

Jugo Juice - No Added Sugar

Jugo Juice forays into influencer marketing

A new campaign taps the wellness community to promote no-sugar-added beverages.

Enercare

Enercare names new sales and marketing VP

Al Shulman joins the services company ahead of its seasonal ‘Light Up’ campaign.

halloweenhelper

Smart and spooky Halloween creative

How brands from Oh Henry! to the Missing Children Society are staking claim to Oct. 31.