Campaign

2bfeatured

It came from Canada: Part 1

Work from this country has been crossing borders. How brands from Boost to Huggies are embracing this mobility.

fountaintire44

Fountain Tire gets drivers to tread lightly

The auto service shop surprised commuters with tire checks on one of Alberta’s most dangerous highways.

Amnesty

Amnesty International gift wraps its holiday message

The non-profit’s wrapping paper is a reminder that not everyone is free to spend the holidays with family and friends.

Burt's Bees

Burt’s Bees’ natural cosmetics fly into Canada

The health and beauty brand worked with retailers on custom displays to help new products stand out in a crowded category.

Natrel

Strategy’s 2017 Nice List: Part 2

From meticulous films to stigma-busting campaigns, here’s another round of advertising worthy of year-end recognition.

skittlespawn

Skittles to hold store closing blowout

The third edition of the brand’s Holiday Pawn Shop activation will be the last.

IKEA

Strategy’s 2017 Nice List: Part 1

Our editorial staff take a look at the creative work deserving of some extra recognition.

Berlitz - Gatsby

Check It Out: Go green by learning English

Berlitz shows Francophones the environmental benefits of reading a book in a new language.

Fujifilm

Fujifilm captures the tangibility of instant photos

In its latest campaign, the brand aims to convince consumers of the joys of keeping physical copies of their most cherished moments.

WestJetCanadaAir

The year in Canadian advertising

From funny airlines to smart chatbots, these are the stories our readers paid the most attention to in 2017.

Cineplex

Cineplex turns home movies into a family reunion trailer

This year’s holiday campaign used real people to show the importance of making time for loved ones.

Eggs

Check it out: Egg Farmers releases ‘Weekday Eggs’

A campaign featuring a cheeky product is for those who believe they are too busy to make eggs during the week.

Twitter3

Twitter debuts user-focused campaign

The social media platform is promoting two spots intended to draw new users and help existing ones get more out of it.

cfcanada

Cystic Fibrosis Canada gives donors reasons to donate

This year’s holiday campaign continues the non-profit’s integrated approach to reach outside its community.

evas

Check it out: Eva’s wants homelessness to get noticed

An “Unwelcome Mat” aims to serve as a wake up call about youth at risk.