Campaign

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Check it Out: Wild postings mimic tattoos and piercings

A campaign for MTL Tattoo incorporates elements of body art to hold up out-of-home creative.

coffeematebliss

Is Coffee-Mate the next big disruptor?

An innovation-focused “talk show” is helping the brand promote its “disruptive” new line of flavoured creamers.

Coolway

CoolWay embraces being guilt-free

The low-calorie, high-protein ice cream launches a pair of humorous spots for its first campaign.

Sapporo

Sapporo says ‘arigato’ to the West

A North American campaign evolves the Japanese beer brand’s story by placing it in the context of a cultural exchange.

mapleleaftitlecard

Maple Leaf and Schneiders craft a real food manifesto

Spelling out the insights and strategy behind the bold rebranding of two of Canada’s oldest food brands.

Parks Canada

Parks Canada focuses on the memories

How the park service is continuing to increase visits after giving away millions of free passes during Canada’s 150th.

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GoDaddy brings sports alignment to Quebec

After launching service in French earlier this year, the company partners with Laurent Duvernay-Tardif to inspire entrepreneurs.

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Dell makes public art out of would-be ocean plastics

The installation aimed to highlight the company’s mission to be more sustainability and environmentally minded.

OntarioPower2

OPG takes a cue from a classic fish tale

The crown corp warns swimmers and anglers to stay clear of hydro dams with the help of a Smokey the Bear-inspired beaver.

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Grayes has a bright new campaign

The Canadian workwear brand enlists four “driven” women to design and model pieces for its new capsule collection.

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Skittles gets patriotic by streaming a ‘beaver’

The candy brand is celebrating “Canada 151″ with an off-beat video stream and a new limited-time product.

Walmart

Walmart takes fresh approach to grocery

The retailer brings renewed focus on its fresh grocery business with a campaign emphasizing quality and accessibility.

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People get called out for not recycling right

The City of Toronto enlists Raptors analyst Jack Armstrong to get people to think twice about putting garbage in blue bins.

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American Standard hopes new pitchman is a home run

The plumbing brand hits a tongue-in-cheek tone with Kevin Pillar, the first time it has used a pro athlete as a brand ambassador.

Koho

Koho’s gaming approach to fintech

With its “Restore Balance” positioning, the startup tells consumers they can “game the system” by managing their money at no cost.